Foresight Friday: Dede Mivehchi, foresight intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern Dede Mivehchi dives into Post-Beyoncé Depression, a LinkedIn profile to watch and Martha Stewart Summer. 

: Post-Beyoncé Depression (PBD) is the very real phenomenon trending on TikTok, describing the emotional slump fans feel after seeing Queen Bey live. I caught it after night three of her London shows and haven’t recovered since. The concert unfolded more like a cinematic journey than a show, with pre-recorded visuals of Beyoncé honouring her culture, her lineage and the people who paved the way. There was even a stunning moment featuring a Black tap dancer and an ode to Black girlhood. For more on the rise of over-the-top tours, LSN’s The Great Concert Comeback report explores how artists such as Beyoncé and Taylor Swift are reshaping fan culture and the live music economy. 

: Grad Girl Marketing is a LinkedIn profile created by Ashleen Narula offering daily marketing insights to a growing community of over 350,000 followers. From brand breakdowns to campaign hot takes, it’s become a go-to scroll for marketers and aspiring strategists alike. Narula’s voice is sharp, clear and refreshingly unpretentious – finally, a corner of LinkedIn that feels less like a pitch deck and more like a group chat. 

: Gen Z is embracing a Martha Stewart Summer and swapping screen time for sourdough starters, backyard gardening and slow-living rituals. It’s a quiet rebellion in linen while sipping a no-lo Martha-rita, driven by the same generation known for being hyper-online. From TikTok tutorials on strawberry jam to unplugged weekends, this analogue shift is a clear expression of the contradictions LS:N Global explores in Gen Z Now and Next: From Vision to Contradiction. Tech-savvy but burned out, spiritually curious but secular, Gen Z’s adoption of digital detoxes reveals a desire to slow down in a world that never stops.