Global – Wellness Retreats Magazine’s 2025 Overtourism Report ranks 40 major cities facing acute tourism saturation – and the data underscores a growing imbalance.
Orlando tops the tourist-to-resident ratio, hosting 36 tourists per local, while Macau ranks highest in visitor density, with over 547,000 tourists per square km. Shanghai emerges as the most visited city globally, welcoming 396.7m tourists a year – a figure that represents more than one-third of total travellers among the cities analysed.
European cities dominate the top 10 in all categories, with Paris (442,125 visitors per square km) and Barcelona (152,110 visitors per square km) following Macau in density. Amsterdam, Lisbon and Dubrovnik also feature prominently.
These findings reinforce mounting concerns around resident pushback. Head to our Anti-tourism Market report for more on the evolving attitudes in the travel and tourist industry.
Strategic opportunity
Rethink destination branding with overtourism data in mind. Prioritise off-peak campaigns, promote lesser-known locales and collaborate with local communities to craft sustainable, high-value alternatives that align with shifting traveller ethics