Hennessy ventures into NFTs with Friends With Benefits

France – Heritage beverage brand Hennessy has partnered with Web3 network Friends With Benefits to create Café 11. This exclusive club is inspired by the free-thinking café society of the 1920s, and invites attendees to a series of cultural experiences across the globe. Membership to Café 11 is granted to holders of an 11 NFT, featuring artwork by New York-based artist John P Dessereau.

The membership grants access to original artwork NFTs and early access to curated live and digital experiences at cultural hubs around the world. Commencing at Art Basel Miami, members will commemorate Hennessy's tradition of tasting hour, speak to other members and access exclusive live music performances.

Reconfiguring 250 years of cultural innovation within the world of Web3, the limited membership is designed to create meaningful connections and instigate innovation among the community. You can find out more about Web3 dining experiences in our Crypto Dining Clubs microtrend.