Switzerland – Fusing crypto technology with traditional watch craftsmanship, luxury brand Hublot and digital security company Ledger are joining forces to expand the burgeoning category of crypto accessories.
The Hublot Big Bang Unico Ledger includes a Bluetooth-enabled device made by Ledger for safely encrypting, protecting and managing crypto assets. The 50-piece limited-edition collection is is an update on the Big Bang Unico – a model known for its golden bezel made of Electrum, a gold and silver alloy used by the Lydian empire to produce some of the first coins known to man. Updated to reflect present times, the bezel now contains the quote ‘Vires in Numeris’, which is the Latin Bitcoin motto meaning 'strength in numbers'.
These elements, taken together, encapsulate the essence of the world's oldest and most recent currencies merging. Appealing to the next era of digital luxurians, this collaboration signals a new chapter for Next-gen Watches and crypto accessories.
Strategic opportunity
The discerning crypto class has a unique set of demands. To cater for this emerging group, go beyond novelty NFTs to release real luxury items for crypto-holders