Stat: UAE travellers embrace sustainable tourism

While sustainable tourism behaviours have been on the rise across the globe in recent years, research from YouGov finds that young travellers from emerging regions are driving this shift. When it comes to travel consciousness, the findings show this group to be environmentally and culturally aware – while also prioritising their wellbeing.

According to its Global Tourism & Travel whitepaper, some 12% of travellers from the UAE describe themselves as responsible travellers, alongside 14% of tourists from India. This compares to one in 10 (12%) of travellers globally. Interestingly, this contrasts with 11% of travellers in Australia and France – higher-income regions that are generally associated with greener tourism behaviours.

With the UAE’s emerging youth proving to be a core demographic for sustainable tourism, brands can cater for this group by prioritising Post-conscious Travel opportunities.