Closing the loop: UK’s first zero-waste restaurant

11 : 11 : 2014 Silo : Zero-waste : Douglas McMaster

Brighton – New eatery Silo has become the country’s first restaurant where nothing is wasted and everything is made on site.

Silo zero-waste café by Baines&Fricker, Brighton Silo zero-waste café by Baines&Fricker, Brighton
Silo zero-waste café by Baines&Fricker, Brighton Silo zero-waste café by Baines&Fricker, Brighton
Silo zero-waste café by Baines&Fricker, Brighton Silo zero-waste café by Baines&Fricker, Brighton
Silo zero-waste café by Baines&Fricker, Brighton Silo zero-waste café by Baines&Fricker, Brighton
Silo zero-waste café by Baines&Fricker, Brighton Silo zero-waste café by Baines&Fricker, Brighton

‘A pre-industrial food restaurant’ is how Douglas McMaster, founder of Silo Brighton, and a former BBC young chef of the year, describes his new business. McMaster's Silo is actually a licensed version of the Melbourne original, of the same name and concept, created by Joost Bakker in 2012.

And staying true to Bakker's original concept, McMaster's team mill flour, make yoghurt, roll oats, bake bread, brew vinegar and beer, cure meat and compost all food, all in house. And this is the key to great food, according to the restaurant’s website: ‘By creating everything on site from its wholest form we can capture real food, and real food tastes better.'

McMaster has also continued the Silo philosophy from the plate to the design of the restaurant. Working with local designers, Baines & Fricker who have a focus on sustainable production and design, and together they have repurposed school tables and office furniture for the restaurant. 

McMaster’s belief in the Silo ideology comes as a direct response to the the nature of today's food production. 'Today’s food industry is in a mess. Half of the world’s produce is wasted, and the food we eat is so plastic, it’s actually worse than waste itself'.

For more information on the Silo model, read our Innovate on Silo by Joost

Discover More Daily Signals
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Daily Signals

Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Eurostar has announced a major investment in its future fleet with the planned introduction of double-decker trains, named Eurostar Celestia, set t...
Travel : Hospitality : Mobility
Stat: Record hotel development fuels Middle East tourism boom

Daily Signals

Stat: Record hotel development fuels Middle East tourism boom

The Middle East and North Africa’s (MENA) hospitality industry is projected to grow from £233bn ($310bn, €266bn) in 2025 to £366bn ($487bn, €418bn)...
Travel : Hospitality : Statistic
Cardi B joins formula brand Bobbie to fight feeding shame

Daily Signals

Cardi B joins formula brand Bobbie to fight feeding shame

Baby formula brand Bobbie has appointed rapper Cardi B as its new chief confidence officer in a campaign that redefines how parents navigate feedin...
Health And Wellness : Parenting : Marketing
Denmark launches national drive to close the gender health gap

Daily Signals

Denmark launches national drive to close the gender health gap

The Danish government is investing £18.7m (DKr160m, $21.9m, €21.4m) over four years to establish a National Centre for Research in Women’s Health –...
Health & Wellness : Women's Health : Policy
Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

Daily Signals

Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

British consumers are increasingly turning to hybrid beauty-wellness products, combining cosmetic and health benefits, according to new data from C...
Health And Wellness : Beauty : Statistic
Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Daily Signals

Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Italian luxury brand Moncler unites cinematic legends Robert De Niro and Al Pacino for Warmer Together, their first such collaboration. The series ...
Luxury : Fashion : Campaign
Stat: UK shoppers experience bargain hunting highs

Daily Signals

Stat: UK shoppers experience bargain hunting highs

According to new research from VoucherCodes, 86% of UK consumers experience a dopamine rush when they find a bargain, suggesting that sho...
Retail : Consumer Behaviour : Statistic
A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Daily Signals

A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Mad Swans, the innovative countryside destination by Longshot, has opened its doors on the UK's Mendip Hills, offering a fresh take on sports-...
Sports : Golf : Travel
Dutch Design Week 2025: kidult aesthetics and serious play

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN