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Mami Wata makes sun protection accessible with a touch of humour
Suncare brand Mami Wata is using humour and nostalgia to highlight the often-overlooked importance of scalp protection.
Beauty
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Advertising
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Health
Big Ideas
SXSW London 2025: Gaming and Brand Strategy
From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best insights on gaming from the inaugural e...
Technology
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Pop Culture & Media
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Youth
News
Danish grocery chain introduces new hack for boycotting US products
Grocery giant Salling Group is introducing a black star symbol on price tags to highlight European brands
Retail
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Grocery Shopping
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Denmark
Macro Trends
Culture-coded Retail
Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...
Retail
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Culture
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Technology
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Key takeaways from Live Retail Week and The Grocer 2025
At Ocado, the three key principles driving its double-digit growth ambitions are clarity, culture and collaboration, according to Amit Chitnis, chi...
Retail
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Food & Drink
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Events
News
Brain Dead's Brooks Brothers California capsule collection re-invents Americana
Streetwear brand Brain Dead and legacy American luxury brand Brooks Brothers have collaborated on an unexpected capsule collection, Brooks Brothers...
Fashion
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Luxury
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Design
News
247 by Represent launches first-ever womenswear collection
Performance wear brand 247 by Represent has unveiled its debut womenswear collection, marking a new chapter as it responds to rising demand for lux...
Fashion
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Retail
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Sports
News
Stat: Gen Z turn to daily supplements as wellness becomes an everyday routine
According to the latest Gen Z State of Beauty 2024/2025 report from Kyra, 80% of Gen Z in the UK and the US now take between one and six supplement...
Stat
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Wellness
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Supplements
News
Stat: HNWIs in China shift towards luxury travel rather than possessions
China’s wealthy elite are increasingly prioritising cultural and immersive luxury experiences over traditional material possessions, according to a...
Stat
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Statistic
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China
News
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football
On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events
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Advertising & Marketing
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Football
News
World Retail Congress 2025: Why trust is retail’s strongest currency
The first day of World Retail Congress 2025 in London revolved around the theme Faster, Bolder, Smarter.
Retail
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Global Events
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World Retail Congress
News
IFE 2025: What’s hot (and cold) in drinks
IFE 2025, the UK’s leading food and drink trade show, kicked off in London on 17 March 2025, featuring more than 1,500 suppliers on the exhibitor f...
Events
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Food & Drink
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Technology
News
Foresight Friday: Seyi Oduwole, foresight analyst
Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, foresight analyst Seyi Oduwole discusse...
Foresight Friday
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Fashion
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Fashion Month
News
Stat: AI’s impact on traditional search is already impacting ad spend
As AI agents begin making purchases on behalf of consumers, retailers must redesign websites and rethink advertising strategies to remain visible a...
Technology
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Retail
News
Instagram champions creative risk-taking with star-studded global campaign
As Instagram approaches its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media. Entitled Anyway, th...
Instagram
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Social Media
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Creativity
News
Electrolux launches campaign based on Swedish culture and values
Multinational home appliance manufacturer Electrolux has launched a campaign celebrating core Swedish design values.
Home
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Appliances
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Advertising
News
Stat: Reproductive health inequalities exposed in England
A new survey has revealed that more than a quarter (28%) of women in England are living with serious reproductive health issues such as endometrios...
Health And Wellness
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Identities
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Society
News
Lotte turns chewing gum into a productivity tool with Shu-Chew Beats
Confectionery brand Lotte is repositioning chewing gum as a productivity tool with Shu-Chew Beats.
Advertising
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Food
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Health & Wellness
Webinars
Culture-coded Retail On-demand Webinar
Consumers are turning to a new generation of in-person retail experiences energised by cultural relevance and built on brand community. Watch ...
Webinar
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The Future Laboratory
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Retail
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Stat: Consumers shift loyalty to brands that absorb tariff costs
As new tariffs drive up import costs, a wave of price sensitivity is forcing retail leaders to rethink their strategies.
Stat
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Statistic
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US Economy
News
R/GA predicts brand pivot from SEO to ASO to optimise AI-driven search
As generative AI reshapes how consumers access information, advertising giant R/GA is helping brands increase their visibility with a new AI Search...
Technology
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Retail
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AI
News
Stat: Convenient online shopping lacks excitement and discovery
While online shopping offers ease, most consumers say it lacks excitement, according to a global survey by Criteo.
Retail
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Discovery
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E-commerce
News
Skincare specialist The Ordinary sells eggs in food price protest
Skincare label The Ordinary teamed up with US art collective MSCHF to sell cartons of eggs for just £2.66 ($3.37, €3.13) per dozen as a reaction to...
Beauty
News
Stat: Value and trust drive consumers to permanently switch to store brands
A new report from Bazaarvoice reveals a significant shift in consumer behaviour, with 57% of respondents permanently switching to store or cheaper ...
Retail
:
Food Shop
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Food And Drink
News
Loewe to open Crafted World exhibition in Tokyo
Loewe has announced the debut of its first major brand exhibition, Crafted World, which will open in Tokyo in spring 2025.
Luxury
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Fashion
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Design
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