'Branding'

Good sport

News

Good sport

India – Nike has released a music video starring some of India’s top female athletes to celebrate the power of sport.
Nike : Da Da Ding : Sports
Holiday memories

News

Holiday memories

Auckland – For its latest advertising campaign, New Zealand travel website House of Travel takes a contemplative approach.
Marketing : Meditation : The New Sublimity
Spice trade

Big Ideas

Spice trade

Singapore – The Sambal Exchange Project uses food as a tool to examine the value of personal relationships.
Food : Sambal : New Bricolage Living
Fractured lens

News

Fractured lens

New York – Creative agency Field has shown how the distinctions between digital and physical reality are blurring in Diesel’s spring/summer 2016 in...
Field : Diesel : New Natures
Pitch for the future

Big Ideas

Pitch for the future

UK – Topshop has launched an open competition to discover the future of wearable technology in fashion.
Arcadia Group : Fashtech : Incubator
Snap to apply

Big Ideas

Snap to apply

US – Digital agency Space150 invited students to apply for its summer internship scheme this year via Snapchat.
Space150 : Recruitment : Hiring
Condé Nast Luxury Conference

Big Ideas

Condé Nast Luxury Conference

Seoul – The second Condé Nast International Luxury Conference has just drawn to a close in Seoul, and its location could not be more appropriate.
Conde Nast : International Luxury : Seoul
Watch and learn

Big Ideas

Watch and learn

UK – The BBC has launched iPlayer Kids, a new app available to download on tablets and smartphones.
BBC : Gen Viz : ​iPlayer Kids
Inbox clever

News

Inbox clever

US – The My Blend app creates a personalised, magazine-style experience for consumers who increasingly use their smartphones to access li...
Newsletters : Nike : Lenny
Kevin Paintin: 20.20

Viewpoints

Kevin Paintin: 20.20

Travel agencies need to redesign the holiday-buying experience, says 20.20 client director Kevin Paintin. 
Thompson : Travel : Explorium Retail
Hunger pangs

News

Hunger pangs

US – Creative agency BBDO has invented a collection of absurd imitation products for those suffering from hunger pangs to promote the new Snickers ...
Snickers : BBDO : HungerInnovations.com
Digital masters

Big Ideas

Digital masters

Italy – Yoox Net-A-Porter has joined forces with Bologna Business School to launch the first master’s programme specifically for digital business.
Yoox Net-A-Porter : Bologna Business School : Digital Business
TV saviour

Big Ideas

TV saviour

New York – Vice Media Group’s new channel Viceland is attracting big-name investors eager to access its young audience.
Television : Vice Media Group : Media Futures
A father’s lesson

News

A father’s lesson

India – In the second part of its #ShareTheLoad campaign, Ariel India uses a father’s guilt to question gender norms.
India : Brandstanding : Cannes Lions
Upwardly mobile

Big Ideas

Upwardly mobile

UK – More than 50% of traffic to the country’s leading business website categories comes from mobile devices, according to new figures.
SimilarWeb : Mobile Browsing : Online Traffic
Insider dining

News

Insider dining

Milan – InGalera is a restaurant inside a prison, which, save for the chef and head waiter, is run entirely by inmates.
Hospitality Futures : Whole System Thinking : Social Responsibility
Le Grand Jäger: Khaki Ethics

Viewpoints

Le Grand Jäger: Khaki Ethics

Guillemette Legrand and Eva Jäger explain why khaki is the perfect metaphor for our era.
The Emotional Economy : New Bricolage Living : Neutral Culture
Speak up

Big Ideas

Speak up

Global – Facebook is increasing the visibility of those who speak out against hate speech on its site.
Facebook : Counter Speech : Advertising
Backlash Culture Network Evening: Jo Lavender

News

Backlash Culture Network Evening: Jo Lavender

London – A store should be a place where people find recognition and comfort, no matter what their state of mind, according to Jo Lavender, marketi...
Department Store For The Mind : Network Evening : Backlash Culture
Peak curtains

Big Ideas

Peak curtains

Global – Furniture brand Ikea’s chief sustainability officer Steve Howard says the West has reached peak home furnishings.
Ikea : Sustainability : Space 10
Empathy in the machine

News

Empathy in the machine

Australia – Ad agency Grey challenged bicycle-makers to create a vehicle that communicated the symptoms of multiple sclerosis (MS).
Grey Australia : MS Melbourne Cycle : This Bike Has MS
Cover story

News

Cover story

New York – In a first for the publication, cartoonist Chris Ware has created a cover for The New Yorker that works as part of a wider animated story.
The New Yorker : Chris Ware : Transmedia Futures
Make a change

News

Make a change

Global – Discovery Channel has launched a new initiative helping people to make small but important decisions to combat the adverse effects of cons...
Discovery Channel : Racing Extinction : #StartWith1Thing
All that glitters

News

All that glitters

New York – Renowned make-up artist Pat McGrath has released Gold 001, part of her forthcoming experimental beauty line.
Pat McGrath : Gold 001 : Make Up
Channel your emojis

Big Ideas

Channel your emojis

Amsterdam – Researchers have developed an emoji-powered YouTube video search.
Emoji2Video : Tyler Schnoebelen : Search Engine
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