'branding'

Covid-19: Ford rethinks campaign amid pandemic fear

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Covid-19: Ford rethinks campaign amid pandemic fear

Ford has decided to rethink its marketing campaign to reflect its response to the current global pandemic.
Ford : Mobility : Covid-19
Stat: Covid-19 sparks recession fears among Millennials

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Stat: Covid-19 sparks recession fears among Millennials

Global Web Index reports younger consumers in the US and UK are particularly anxious about the financial impact of the coronavirus.
Covid-19 : Coronavirus : Finances
This online reading group counters isolation in China

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This online reading group counters isolation in China

An online reading programme, Shanghai Book Fair, has launched to ease coronavirus (Covid-19) fears among Chinese nationals.
Health : Community : Isolation
IAM Weekend 2020 to spotlight the climate emergency

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IAM Weekend 2020 to spotlight the climate emergency

This year, the annual creative summit will be focus on the vital need for brands to respond with viable solutions.
Society : Technology : Climate Emergency
DAN is an AI that helps agencies fail faster

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DAN is an AI that helps agencies fail faster

Design studio Rare has created an AI system to speed up design development and provide ‘intelligent’ and inspirational solutions.
Design : Technology : Artificial Intelligence
New York to ban cashless businesses

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New York to ban cashless businesses

New York lawmakers recently voted to require stores and restaurants to accept cash payments.
Finance : Technology : Cashless
Eco-ride-sharing that rewards regular use

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Eco-ride-sharing that rewards regular use

Ride-sharing platform Joyn is proposing an urban mobility future that rewards sustainable behaviour.
Mobility : Sustainability : Technology
Old Spice wants to entice younger consumers

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Old Spice wants to entice younger consumers

The men's grooming brand has revamped its comedy campaigns as it targets Generation Z men.
Beauty : Grooming : Personal Care
CES 2020: This smart delivery box prevents package theft

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CES 2020: This smart delivery box prevents package theft

With a rise in e-commerce theft a threat to home delivery, lock company Yale has created a secure delivery box that can safely store parcels for ho...
Retail : Technology : Delivery
The Interview: Liran Wizman on luxury hotels easing over-tourism

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The Interview: Liran Wizman on luxury hotels easing over-tourism

Liran Wizman, founder of Europe Hotels Private Collection and the Sir Hotels brand, discusses its Explore programme that empowers local residents a...
Hospitality : Hotels : Luxury
Circulose is a new fabric made with recovered cotton

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Circulose is a new fabric made with recovered cotton

Sustainable materials company Re:newcell has developed a new eco-friendly fabric made by recovering cotton from old or worn-out clothing.
Fashion : Sustainability : Material
Norlan translates whisky flavours into fragrance

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Norlan translates whisky flavours into fragrance

The fragrances have been produced to complement the whisky-tasting experience.
Beauty : Drinks : Fragrance
Night Club is empowering night shift workers

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Night Club is empowering night shift workers

Night shift workers across the country now have access to the latest research on sleep health.
Health : Wellness : Sleep
A kombucha campaign that celebrates self-expression

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A kombucha campaign that celebrates self-expression

Health-Ade Kombucha’s latest campaign targets a new generation of health-conscious drinkers.
Drinks : Youth : Health
Cerebelly’s baby food is backed by neuroscience

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Cerebelly’s baby food is backed by neuroscience

Cerebelly offers science-based baby food that supports early childhood brain development.
Food : Drink : Youth
This T-shirt will biodegrade in 12 weeks

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This T-shirt will biodegrade in 12 weeks

Technical apparel brand Vollebak has created a biodegradable t-shirt made entirely from plants and algae.
Fashion : Sustainability : Circular Fashion
Ikea designs homes with the elderly in mind

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Ikea designs homes with the elderly in mind

The Swedish retailer has partnered with the construction company Skansa and the Queen of Sweden’s Silviahemmet foundation to offer housing that is ...
Society : Design : Future Homes
OkCupid taps into Indian Millennials’ new values

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OkCupid taps into Indian Millennials’ new values

The dating app has revealed its first campaign in India, which reflects changing relationship preferences among the country’s Millennials.
Dating : Culture : Advertising
Virtual reality is being used to treat mental health

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Virtual reality is being used to treat mental health

Researchers in China are exploring virtual reality (VR) as an immersive therapy to help mental health patients overcome social anxiety.
Health : Wellness : Technology
Hightype creates three-dimensional typography

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Hightype creates three-dimensional typography

The new type foundry focuses on spatial typography for technologies such as VR, AR, games and visual effects.
Technology : Design : Typology
Wild water to be mixed with whisky

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Wild water to be mixed with whisky

Larkfire is a brand of canned water aimed at whisky drinkers who prefer water with their Scotch.
Drink : Spirits : Water
ASOS launches a virtual catwalk in AR

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ASOS launches a virtual catwalk in AR

Customers will be able to view items of clothing in augmented reality before making a purchase.
Fashion : Digital : Technology
Cannes Lions 2019: The representation of women is in flux

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Cannes Lions 2019: The representation of women is in flux

During the five-day creative festival, the forthcoming Female Future was a celebrated topic of conversation.
Female Futures : Gender
Eco-shoecare for conscious sneakerheads

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Eco-shoecare for conscious sneakerheads

Shoecare brand Sneaker Lab is tapping into the growth of sustainable footwear with a range of environmentally friendly cleaning products.
Fashion : Sustainability : Hype Market
Thought-starter: Do phygital stores still need inventory?

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Thought-starter: Do phygital stores still need inventory?

Brian Bolke, founder of The Conservatory, on this technology-enabled store’s strategy to assimilate the changing retail landscape.
Retail : Digital
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