'branding'

Contemplative Stores

Micro Trends

Contemplative Stores

Taking cues from places of tranquillity and contemplation, retailers around the world are altering interiors to re-introduce shoppers to bricks-an...
Retail : Health & Wellness : Covid-19
Why post-pandemic travel needs a loyalty upgrade

Big Ideas

Why post-pandemic travel needs a loyalty upgrade

The travel industry has been reset. With a post-vaccine boom on the horizon, it’s time for travel and hospitality brands to upgrade outdated loyalt...
Travel : Hospitality : Tourism
The Urgent Company accelerates sustainability

Viewpoints

The Urgent Company accelerates sustainability

Industrialised food systems are broken. Paul Kollesoff, co-founder of The Urgent Company, explains how a more intelligent CPG eco-system could be t...
Food : Sustainability : Drink
Virtual Happy Hours

Micro Trends

Virtual Happy Hours

Amid Covid-19 and self-isolation, digital tools combined with delivery services are reframing drinking at home as a positive, social activ...
Drink : Society : Retail
Before & After Travel

Micro Trends

Before & After Travel

Travel and hospitality brands are future-proofing their customer relationships by providing services to elevate the pre- and post-trip experience....
Travel : Hospitality : Hotel
Privacy Hardware

Micro Trends

Privacy Hardware

As digital privacy and data breaches become pertinent issues, physical tools and devices are being designed to shield citizens’ identities.
Technology : Advertising : Surveillance
Four key themes from Web Summit 2018

Big Ideas

Four key themes from Web Summit 2018

At this year's Web Summit, loneliness emerged as the next frontier in health and wellness, while technology companies showed how they are working t...
Technology : Health & Wellness : Retail
Alternative Intoxication

Micro Trends

Alternative Intoxication

With alcohol losing favour among consumers, cannabis-infused drinks are set to offer an alternative for those still seeking some form of intoxication.
Drink : Cannabis : CBD
Making pollution visible and advocating for fair labour

News

Making pollution visible and advocating for fair labour

Clean Air Now visualises the negative effects of pollution, a new campaign pushes fairness in the fashion supply chain, Harrods reorganises drinks ...
Fashion : Technology : Drinks
Genderless retail and a phone app for digital detox

News

Genderless retail and a phone app for digital detox

The Phluid Project taps into the non-binary community, Samsung quantifies phone usage, Capital One makes it easier to be secure online.
Retail : Finance : Technology
A home assistant for audiophiles, sleeping spots for workers

News

A home assistant for audiophiles, sleeping spots for workers

Apple campaign focuses on audiophilia, Lego pledges to use sustainable plastic, Google algorithms could help save lives.
Health : Hospitality : Advertising
Fragrances that promote wellbeing and a shaving brand that redefines male grooming

News

Fragrances that promote wellbeing and a shaving brand that redefines male grooming

Hermès diversifies into essences de parfum, Harry’s questions what it means to be a man, Airbnb targets the luxury consumer.
Beauty : Hospitality : Wellness
Stella Kids showcases diversity in ballet, while AI starts hiring

News

Stella Kids showcases diversity in ballet, while AI starts hiring

GROWN gives adaptogens a makeover, reframing dieting beyond the female market, AI diagnoses health conditions, how online retailers can avoid costl...
Technology : Health : Wellness
The Perfect V elevates the vagina and other stories

News

The Perfect V elevates the vagina and other stories

In today’s daily digest: Babies R Us wants to be parents’ friend, Wattpad creates multimedia novels, women prefer masculine scents and other top st...
Beauty : Advertising : Digital
Native Narratives

Design Directions

Native Narratives

Influenced by pagan mysticism and the indigenous art of different cultures, this new design direction is a carefully balanced combination of an a...
Luxury : Cultural Fluidity : Retail Interiors
Beyond Retail

Trend Tracker

Beyond Retail

Beyond Retail was put to paper (or screen) in 2010, but is more of a constant, continuing study of the future of retail, how consumers are chan...
The Convergence Economy : Retail : Store Of Tomorrow
US restaurants target Millennials with extreme snacks

Big Ideas

US restaurants target Millennials with extreme snacks

US restaurants target Millennials with extreme snacks
Fast Food : QSR : Sam Ochres
Decoded Fashion: Part 1

Big Ideas

Decoded Fashion: Part 1

London – Digital strategy in the fashion industry was the focus at this month’s Decoded Fashion event. This was the first time that the techno...
Google : LFW : Topshop
Grupo Habita

Design Directions

Grupo Habita

When LS:N Global met with Grupo Habita’s sales and marketing manager, Rafael Micha, he was fretting about the Wallpaper Design Awards 2010, wh...
Local : Travel : Service
New Male Dandy

Communities

New Male Dandy

The most recognisable of all our male groups, the New Male Dandy embodies a louche, romantic spirit, whether he has fulfilled his dream by fronting...
Cosmetics : Jack Daniels : Guardian
Re-con Man

Macro Trends

Re-con Man

New shifts are placing men in uncharted territory. Rather than wallowing in the professed crisis of masculinity or the end of men, the Re-con Man i...
Collaboration : Crisis : Man-uals
Redemptive Diets

Macro Trends

Redemptive Diets

Brands and consumers are uniting to build future-fit food systems that support changing social values, protect precious resources and secure supply...
Food : Drink : Society
Awakening Tech

Macro Trends

Awakening Tech

Our digital and offline worlds are converging. We have become bedfellows with robots, we take advice from gadgets, we ask mega-systems ...
Sensor Technology : Data Surge : Internet Of Things
The Dawn of the Mega-systems

Macro Trends

The Dawn of the Mega-systems

Apple, Amazon, Alibaba, Google, Facebook and Weibo are no longer simply trading platforms. They are the mega-systems of tomorrow, within which most...
Apple : Amazon : Google
Dads 2.0

Communities

Dads 2.0

Until now, the stereotypical modern dad had been defined as someone who helps out at bedtime, changes the occasional nappy and even does the school...
Fatherhood : Joel Higgs : Oskar Skatt
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