'branding'

 Preview: Backwards Forecasts

News

Preview: Backwards Forecasts

Global – This week’s microtrend profiles the artists and designers looking back from the perspective of the future.
Rory Sutherland : The Future Chronicles
Beauty talk

News

Beauty talk

London – LS:N Global’s Beauty Futures Forum is an annual bulletin on the next 3–5 years in the beauty and wellness sector.
Beauty : Trends : Forum
Game, set and match: Björn Borg blends gaming culture with fashion promotion

News

Game, set and match: Björn Borg blends gaming culture with fashion promotion

Stockholm – Fashion brand Björn Borg has launched a computer game to accompany its new season’s collection.
Björn Borg : First Person Lover : Gamification
Pollster YouGov creates site enabling brands to search for average fans

Big Ideas

Pollster YouGov creates site enabling brands to search for average fans

Polling agency and think tank YouGov has created a microsite that profiles the average fan of thousands of brands and products.
YouGov : Profiles : The New Value Economy
Nearly half of Britons are interested in virtual retail

Big Ideas

Nearly half of Britons are interested in virtual retail

A new survey reveals that British consumers are interested in the future of virtual reality retail. 
Awakening Tech : Virtual Retail : The Future Laboratory
Whisky with a twist: Glass creates seasonal display of sounds and visuals

News

Whisky with a twist: Glass creates seasonal display of sounds and visuals

Tokyo – A new interactive whisky glass generates sounds and visuals when touched by the drinker.
Whisky : Japan : Suntory HIBIKI
Lost in a good book: Mr Porter offers a lesson in lifestyle

News

Lost in a good book: Mr Porter offers a lesson in lifestyle

London – For the latest issue of its e-magazine The Journal, online retailer Mr Porter commissioned Los Angeles artist Seth Armstrong to ...
Luxury Matrix : Mr Porter : Sports Illustrated
Immersive eating: Restaurant exudes faction mentality

News

Immersive eating: Restaurant exudes faction mentality

Hong Kong – New restaurant Bibo is using a heady mixture of fact, fiction and narrative to create a compelling art space and restaurant.
Bibo : Hong Kong : Travel
Frustration Marketing

Micro Trends

Frustration Marketing

People are no longer satisfied with being placated. In The Polarity Paradox advertisers need to challenge, question and even annoy consumers.
Grant Leboff : Adam Morgan : Seth Godin
Working class: Artisans reveal creative process in Milan

News

Working class: Artisans reveal creative process in Milan

Milan – While beautiful design is guaranteed at Milan Design Week, few visitors see the work that goes into the final products. Workmates Depicted ...
Milan : Salone Internazionale Del Mobile : Save Our Artisans
Disruptive design: Eyewear brand stages engaging event

News

Disruptive design: Eyewear brand stages engaging event

Los Angeles – For the launch of its latest digital campaign, eyewear brand Oakley immersed guests into a multimedia world of visualised data, cre...
Oakley : Multi-media : Augmented Reality
Chinese tourists drive growth in airport luxury retail

Big Ideas

Chinese tourists drive growth in airport luxury retail

Chinese tourists drive growth in airport luxury retail
China : Tourism : Airport
Liquid asset: Wine bottle made from recycled paper

News

Liquid asset: Wine bottle made from recycled paper

Healdsburg, California – British packaging firm GreenBottle has collaborated with Californian wine producer Truett-Hurst to launch Paperboy, a wine...
Wine : GreenBottle : Paperboy
LifeTools

Design Directions

LifeTools

Smart brands have been tapping into Millennial uncertainty by teaching their male consumers Re-con life lessons. Fashion retailer Un...
Uniqlo : HairDo : Lifetools
Hairy tale: Uniqlo sites create brand life story

News

Hairy tale: Uniqlo sites create brand life story

Tokyo – Japanese casual clothing retailer Uniqlo has launched a new microsite, Uniqlo HairDo, which provides GIF guides on matching hairstyles with...
Uniqlo : HairDo : Lifetools
Weather patterns: Finnish climate inspires homewares line

News

Weather patterns: Finnish climate inspires homewares line

Paris – Shown at Maison et Objet in Paris, the Autumn 2013 home collection by Finnish design company Marimekko features a range of textiles, tablew...
Paris : Finland : Maison Et Objet
Global survey ranks London as Europe's top city

Big Ideas

Global survey ranks London as Europe's top city

Global survey ranks London as Europe’s top city
London : Urban : Live
Lyst universal cart makes shopping seamless

Big Ideas

Lyst universal cart makes shopping seamless

Lyst universal cart makes shopping seamless
Bespoke : Shopping Cart : Personalised Retail
Foursquare and Nokia team up to cater for NEAs

Big Ideas

Foursquare and Nokia team up to cater for NEAs

Foursquare and Nokia team up to cater for NEAs
Nokia : Asha : Check-in Culture
Garbage becomes a global commodity

Big Ideas

Garbage becomes a global commodity

Garbage becomes a global commodity
Sustainability : Waste : Upcycling
Net-A-Porter creates city guide with The Dorchester

Big Ideas

Net-A-Porter creates city guide with The Dorchester

London – Online retailer Net-A-Porter has teamed up with The Dorchester to create its first micro-app for a commercial partner.
Net-A-Porter : The Dorchester Hotels : Bars
Rock stars: Playful chalets offer ultimate escape

News

Rock stars: Playful chalets offer ultimate escape

South Korea – South Korean architect Moon Hoon has created a series of chalets designed to add an element of play into architecture.
Design : Escapes : Rock It Suda
Space invader: Warehouse becomes members-only club

News

Space invader: Warehouse becomes members-only club

Dublin, Ireland – A warehouse in Dublin’s docklands has been converted into a members-only club that offers a host of activities and bring-you...
Start Ups : Activities : Dublin
Travel & Hospitality industry outperforms global economy

Big Ideas

Travel & Hospitality industry outperforms global economy

Travel & Hospitality industry outperforms global economy
Tourism : World Travel & Tourism Council : Economy
Topman streams menswear show live from the catwalk

Big Ideas

Topman streams menswear show live from the catwalk

Topman streams menswear show live from the catwalk.
Topman : Menswear : Livestreaming
Loading...
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN