'Branding'

Future Forecast: Retail in 2018

Daily Signals

Future Forecast: Retail in 2018

Augmented reality, which is yet to be successfully executed by any brand or retailer, will finally have its breakthrough year.
Retail : Technology : Augmented Reality
How magazine Azeema empowers women from North Africa and the Middle East

Big Ideas

How magazine Azeema empowers women from North Africa and the Middle East

The founders of Azeema magazine on representing strong-minded women, empowering young girls and championing inclusivity.
Youth Culture : Fashion : Belonging
Is the future of luxury time?

Daily Signals

Is the future of luxury time?

London – We asked our three Luxury Futures Forum speakers what the luxury experience might look like in five years.
Luxury : Technology : Retail
Walmart announces its new designer melon

Big Ideas

Walmart announces its new designer melon

US – The cantaloupe has been created to taste as sweet and fruitful in winter as it does in the summer.
Food : Retail : Drinks
New York unveils proposals to fight climate change

Big Ideas

New York unveils proposals to fight climate change

New York – The Climate Resiliency Design Guidelines report is aimed at influencing new design strategies for architects.
Architecture : Design : Sustainability
Remote revenue

Big Ideas

Remote revenue

San Francisco – Start-up company Zapier has introduced a de-location package to enable remote working.
Zapier : Civic Brands : Workplace Futures
Preview: The Focus Filter

Daily Signals

Preview: The Focus Filter

London – The Future Laboratory introduces The Focus Filter, one of three macrotrends that we presented at our Trend Briefing 2017.
The Focus Filter : Macrotrend : Trend Briefing 2017
Lisa Wood: Atom Bank

Viewpoints

Lisa Wood: Atom Bank

Why a bank’s brand is the least important part of its relationship with its customers.
Banking : Mobile Money : Festival Of Marketing
Brain freeze backlash

Daily Signals

Brain freeze backlash

US – The latest Ben and Jerry’s campaign is a poignant parable of cooperation at a time of increasing social and political division.
Ben & Jerry's : Post-truth Politics : Brexit
Joe Lazauskas: Contently

Viewpoints

Joe Lazauskas: Contently

How brands can make content that consumers want to see.
Content Marketing : Freelance Economy : Contently
Trash is treasure

Big Ideas

Trash is treasure

Germany – Trash films do not stand in opposition to taste and education, according to a new study.
Trash Films : Anti-authenticity : Bad Taste
Under lock and key

Big Ideas

Under lock and key

Italy – Luxury brand Bulgari’s Vault app promises to keep its customers’ data safe.
Bulgari : Apps : Security
Apple for the teacher

Big Ideas

Apple for the teacher

Naples – Apple is working with the University of Naples Federico II to create the first iOS Developers Academy.
Apple : Gen Viz : Education
Beauty secret

Daily Signals

Beauty secret

US – Eager to show the science behind the brand, L’Oréal USA created a mini-documentary featuring chemist Balanda Atis.
L'Oréal : Inclusive Beauty : Big Data Beauty
Luxury footprint

Big Ideas

Luxury footprint

Paris – French conglomerate LVMH is pledging £3.8m ($5.8m, €5.4m) in a bid to reduce its carbon footprint and the impact of its operations on the p...
LVMH : Carbon Footprint : Sustainability
Microbrewing in Brazil

Markets

Microbrewing in Brazil

Already established in the US and Europe, microbreweries are now on the rise in Brazil, although challenges lie ahead.
Brazil : Microbreweries : Craft Beer
Screen to glass

Big Ideas

Screen to glass

US – Coca-Cola is encouraging viewers to stay tuned to its latest tv advert, with Shazam and a clever bit of multiscreen marketing.
Coca-Cola : Drinkable Advert : Shazam
Facebook users can launch a targeted ad campaign to find love

Big Ideas

Facebook users can launch a targeted ad campaign to find love

Lovebook enables singles to brand themselves and launch a targeted advertising campaign on Facebook.
Lovebook : Facebook : Online Dating
Making the right noises: COS shows the sound process behind its ad

Daily Signals

Making the right noises: COS shows the sound process behind its ad

Amsterdam – Fashion brand COS has collaborated with Dutch video artists Lernert and Sander on a video showing the Foley process – reprodu...
Synaesthetic Selling : COS : Foley
Sea Change: G-Star wins at Cannes with denim from ocean plastic

Daily Signals

Sea Change: G-Star wins at Cannes with denim from ocean plastic

Cannes – Denim brand G-Star has won the Grand Prix in Cannes Lions' first product design competition for its collection made from plastic poll...
G-star : Cannes Lions 2014 : Sustainability
Chinese luxury market appeals to Fashionistas

Big Ideas

Chinese luxury market appeals to Fashionistas

Young, fashion-minded women are China's new luxury consumers
Luxury Consumers : China : Fashion
Gap works with Tumblr on exclusive ad campaign

Big Ideas

Gap works with Tumblr on exclusive ad campaign

For advertising campaign Back to Blue, Gap partnered with Tumblr
Advertising : Takeover : Crowdsourced
Fear of missing out on the rise in the US

Big Ideas

Fear of missing out on the rise in the US

Fear of missing out on the rise in the US
Selfridges : Addiction : US Internet Users
Russian company develops dual-screen smartphone

Big Ideas

Russian company develops dual-screen smartphone

Russian company develops dual-screen smartphone
Russia : Yota : YotaPhone
La Rinascente sees the light in emerging markets

Big Ideas

La Rinascente sees the light in emerging markets

La Rinascente sees the light in emerging markets
La Rinascente : Little Sun : Italy
Loading...
VIEW MORE
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN