SXSW unplugged: Warner Bros gets factional

The company’s Tell-A-Vision installation brings guests into the world of the show with a series of ‘powered-down networking opportunities’. Revolution depicts the aftermath of a world where electricity has mysteriously disappeared, so the installation imagines social media for a post-electric age.

A stand labelled ‘Craigslist’ facilitates the exchange of objects, which in fact amounts to a bartering booth where visitors can exchange any item, such as a business card, for a prize. At ‘Instagram’, guests share pictures drawn on paper rather than created with pixels. 

In the world of the show, characters also make their own moonshine whisky. At Tell-A-Vision, a moonshine booth lets visitors taste these post-apocalyptic concoctions while tapping into enthusiasm for craft distilling. 

Brands are using storytelling platforms to blur fact and fiction. To learn more read our macro trend on Faction Marketing.