Coffee book: Nendo takes customers on a journey

11 : 10 : 2012 Interactive : Interiors : Tomorrow Store

Tokyo – Japanese design studio Nendo has created the Starbucks Espresso Journey pop-up shop, laid out like a library and designed to educate visitors about coffee.

The pop-up coffee shop was inspired by the relationship between reading and drinking coffee. Customers can browse through books on coffee, choose a drink featured in a book that best suits them, and collect it at the counter.

This is a well-executed pop-up that helps people to engage with the brand in an interactive way. For more on how to make your in-store experience compelling and meaningful, read our Tomorrow Store Toolkit.

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