Charm offensive: Love is in the Air at Cartier

14.12.2011 Symbiotic Branding : Cartier : Jewellery

Paris – French band Air has released a song and video called Painted Love in collaboration with luxury jeweller Cartier.

The video explores the relationship between artist and muse, and showcases Cartier’s Love bracelets.

‘Cartier has a strong French culture. It is something that we feel very close to,’ says Jean-Benoît Dunckel from Air. ‘What brought me to compose the slightly extreme music is this connection Cartier has with creators and contemporary art.’

This is a great example of a brand collaborating with an artist to convey a compelling and evocative message. For more examples, look out for our forthcoming Future of Music report, coming soon to LS:N Global’s Trends section.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more