Charm offensive: Love is in the Air at Cartier

14.12.2011 Symbiotic Branding : Cartier : Jewellery

Paris – French band Air has released a song and video called Painted Love in collaboration with luxury jeweller Cartier.

The video explores the relationship between artist and muse, and showcases Cartier’s Love bracelets.

‘Cartier has a strong French culture. It is something that we feel very close to,’ says Jean-Benoît Dunckel from Air. ‘What brought me to compose the slightly extreme music is this connection Cartier has with creators and contemporary art.’

This is a great example of a brand collaborating with an artist to convey a compelling and evocative message. For more examples, look out for our forthcoming Future of Music report, coming soon to LS:N Global’s Trends section.

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