Vancouver – Heritage brand Barbour, known for its iconic wax jacket, has teamed up with the LARK store in Vancouver to provide a specialist waxing service in time for the winter.
The store’s customers brought in their jackets, designed to last a lifetime, and passed them to experts to apply a unique thorn-proof wax recipe that brought them back to life, ensuring they provide the best weather protection for the winter.
‘To keep it in its intended weatherproof condition, [the Barbour] requires a re-waxing from time to time,’ recommends LARK owner, Veronika Baspaly, whose store focuses on quality, passion and brands with history.
As highlighted in our Luxury Futures report this is a good example of brands engaging with customers by telling a story about products, making for a more meaningful brand experience.