Belgium/Netherlands – Diesel is encouraging people to make a noise and act stupid in its Doo Dap Ding truck that is touring cities in Belgium and the Netherlands.
As part of the brand’s Be Stupid campaign, passers-by can enter the ‘open’ vehicle that is equipped with musical instruments including drums made from kitchen utensils. Visitors are rewarded with tickets to the final event, a big Diesel celebration in Amsterdam on December 11.
As LS:N Global reveals in our Conviviality Culture report, brands are making pop-ups even more moveable. Another example is Puma’s Pop-Out shop, part of its Rewind Forward project.