On the road: Louis Vuitton as Travel & Hospitality expert

Paris – LS:N Global recently reported on Louis Vuitton’s new book featuring the story of its legendary travel trunks. The luxury goods company has now published its range of city guides for 2011.

The seven guides give detailed information about destinations including New York, Paris and Berlin. Two-minute clips preview the guides and offer advice on food, design and fashion.

Questions about the cities are explored and turned into local knowledge. For New York, the origin of the name The Big Apple is explored –
does the expression date from 19th century saloon bars or from Harlem jazz musicians?

For more on how brands can use narrative to build appeal in the luxury market, read our Luxury report.