California – The new e-commerce platform is tapping into the retail opportunity presented by Generation Z and Millennial luxurians on the hunt for niche yet accessible luxury.
Created by former Snap executive Imran Khan, Verishop is positioning itself somewhere between Amazon and premium e-commerce platforms – a one-stop shop for what are largely direct-to-consumer (DTC) or nascent luxury brands, and in particular those targeting younger shoppers.
It will stock items from more than 160 brands, among them Ksubi, 7 for all Mankind and Young Frankk, with curated edits by Instagram influencers. Through such edits, Verishop hopes to better connect shoppers with brands and styles in what can be a confusing marketplace. ‘This is one of the problems we’re trying to solve… We think it will make shopping easier and less overwhelming for customers while helping brands get discovered,’ Khan told Vogue Business.
Verishop also responds to growing demand among shoppers for genuine luxury goods – an issue that Amazon Marketplace has faced with counterfeit luxury items being sold through its channels. For more on brands using technology to fight back against fakes, read our microtrend Blockchain Fashion.