Canada – Well Told Health is an online pharmacy brand offering organic, whole-food, vegan supplements. Founded by Monica Ruffo, the brand hopes to educate customers on the ingredients in each product and their individual health benefits. The company, which was launched at the end of 2017, has now introduced a new vitamin D Booster to its range.
The website, which adopts a colloquial tone, details why people would need to take it with examples such as: ‘If you work indoors or wear sunscreen, since our bodies convert sunshine into vitamin D’. Ruffo explains that many consumers are unaware of the fact that most vitamin D supplements are derived from sheep lanolin and are therefore not vegan.
Well Told Health is part of a new raft of Post-pharmacy Brands that are using the online space to offer consumers the depth of detail about a product that cannot be included on a label alone, from the provenance of ingredients to how they work.