Future Forecast:  Technology in 2018
Qualia by Lucy Hardcastle

Future Forecast:
Technology in 2018

Interfaces will move beyond the screen, while countries implement new policies to gain the edge in AI research.

Qualia by Lucy Hardcastle Qualia by Lucy Hardcastle

Every day until Christmas we will be highlighting sector-specific microshifts featured in the 2018 Future Forecast report, which you can download in full here

Lab Notes: Taming the Wild West

The biggest issue that technology companies need to solve next year will be how to regulate the wild West.

Artificial intelligence (AI) has already made its presence felt in everything from the range of branded chatbots now available to the marketing campaigns that have experimented with using AI to inform brand strategy. In 2018, there will be an increasing push to regulate the world of AI, especially when it comes to the realm of ethics in both creating these systems and how they interact with everything around them.

While there is still debate about whether general artificial intelligence is coming, it is clear that new systems will have to be put into place to define how and where we should use AI and who takes responsibility when decision-making is handed over to a machine.

Alongside bigger questions on the ethics of the technology we create, there will be micromovements towards practical uses of technology that have long been vaunted. Projection-mapping and motion-controlled sensors will now be harnessed in a more practical way to finally offer an alternative to the screen as the dominant interface of our age.

1. AI Ethics

Geomancer by Lawrence Lek Geomancer by Lawrence Lek

The increased usage of AI by companies as varied as grocery retailers to fashion brands means that in the next year, our focus will increasingly be on how we regulate artificial intelligence.

AI company Deepmind has launched a new unit, DeepMind Ethics & Society (DMES), comprising internal employees and external fellows who will examine the societal impacts of artificial intelligence. Considering that AI has been shown to have inherent bias programmed in, we must ensure that these systems are held accountable and are upholding human rights.

‘How do you scrutinise an algorithm? How do you hold it accountable when it’s making very important decisions that affect the life outcomes of people?’ These are the questions that DMES aims to answer, according to DeepMind co-founder Mustafa Suleyman.

Experience design duo Arvid&Marie has also claimed that we will have to think about the rights of machines themselves as they become capital- making entities. ‘If autonomous machines become their own independent entities and participate in society with taxes, the profits of automation will spread,’ says Marie Caye, one half of the duo.

2. Singularity-minded

Industry Innovator: Hanson Robotics

Big idea: Creating SingularityNET, a decentralised open market for artificial intelligence that will allow AI systems to share skills.

Why it matters in 2018: Following news that Facebook’s AI Research Lab shut down an AI robot because it had developed its own language, artificial intelligence ethics will be a priority – with many concerned about who holds the power to program such bots. SingularityNET, due to be launched in 2018, could signal the beginning of the break-up of the Silicon Valley hegemony over AI.

3. Immersive Interfaces

Screens of the Future by Universal Everything Screens of the Future by Universal Everything

Advances in projection-mapping and sensor-based technologies will increasingly enable us to free digital content from the constraints of our screens.

Sony Mobile’s Xperia Touch interactive projector, which converts any surface into a high-definition touchscreen interface, hints at a post-screen future. By detecting movement via its in-built camera and infrared light, it enables users to interact with digital content projected onto walls, floors and furniture, and creates a shared, rather than a solitary, information experience.

As it becomes clear that information will exist beyond screens we can begin to imagine future experiences in which everyday objects can be transformed into responsive interfaces. Speculating on emerging technologies such as nano-holograms and flexible materials, Universal Everything has imagined Screens of the Future in which any object can be transformed into a display.

4. Local Focus

Canada: Mass Tech Migration

With the US tightening its immigration restrictions, Canadian cities such as Toronto, Waterloo and Vancouver are looking to lure technology innovators to the north.

The Canadian government recently launched its Global Skills Strategy, which will cut the time a foreign worker needs to wait for a work permit to two weeks, down from months. Alongside new initiatives such as the recently launched Vector Institute at the University of Toronto, a dedicated AI research facility, the country is expected to have more than 182,000 technology jobs by 2019 (source: Canadian Information and Communications Technology Council).

Download the Future Forecast PDF

Download a PDF of the full Future Forecast 2018, featuring 40 predictions across food, drink, luxury, fashion, youth, retail, travel & hospitality, technology, health & wellness, and beauty. Get your copy here.

Discover More Daily Signals
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
How Spotify’s book strategy signals the return of intellectual culture

Daily Signals

How Spotify’s book strategy signals the return of intellectual culture

Audio streaming app Spotify is deepening its push into publishing with two updates designed to make reading more fluid across formats.
Spotify : Books : Technology
Stat: Why skill investment is lagging behind AI ambition in the workplace

Daily Signals

Stat: Why skill investment is lagging behind AI ambition in the workplace

Almost three-quarters (74%) of businesses say they are prioritising investment in technology, data and platforms over spending on workforce develop...
Technology : AI : Statistic
Why James Turrell is designing for awe in an age of attention fatigue

Daily Signals

Why James Turrell is designing for awe in an age of attention fatigue

ARoS Museum of Art in Aarhus will unveil As Seen Below on 19 June 2026, the largest Skyspace artist James Turrell has ever created within a museum ...
Design : Architecture : Art
F1 team names Anthropic's Claude as Official Thinking Partner

Daily Signals

F1 team names Anthropic's Claude as Official Thinking Partner

AI company Anthropic has announced a multi-year partnership with Atlassian Williams F1 Team, naming its AI model Claude as the team’s 'Official Thi...
AI : Sport : Technology
Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

Daily Signals

Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

A new consumer survey by AB Tasty highlights five e-commerce trends set to define winning strategies in 2026, pointing to a more spontaneous, AI-le...
Retail : Ecommerce : Online Shopping
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals shaping culture right now. This week, foresight analyst Seyi ...
Bridgerton : Regency : Balls
Stat: Uptick in night-routine content reflects a shift towards protective wellness

Daily Signals

Stat: Uptick in night-routine content reflects a shift towards protective wellness

Night-routine content on TikTok rose 46% year-on-year in Q4 (October–December) 2025, reaching 13.2m weekly views, according to new research from Kyra.
Health : Wellness : Sleep
The Future Laboratory launches 2026 events calendar

Daily Signals

The Future Laboratory launches 2026 events calendar

The 2026 events calendar is here. Don’t just follow the future – get ahead of it. Join The Future Laboratory in 2026 for a programme of inspiring p...
The Future Laboratory : Events : Calendar
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN