Global – Created in collaboration with film director Mike Mills, the new advert by luxury drinks group Moët Hennessy explores the nuances of friendship. The ad, Bring Them In, coincides with the US launch of the company’s champagnes, wines and spirits platform Clos19.
The ad’s non-linear narrative homes in on a sumptuous dinner party, highlighting the guests and the emotional subtleties in their relationships with one another.
‘We decided to take an intimate approach with the film, highlighting the universal, indiscriminate nature of friendships, and the magical feeling we experience with the people we love,’ explained executive creative director Alexander Nowak in a statement. The campaign is in line with the notion of Transcendent Wealth, which tracks the increasing importance of emotional experiences for luxury consumers.