UK – Stylist Isabel Bonner has collaborated with photographer Alec McLeish and florist Timothy Dunn to create a multi-sensory zine that offers both an olfactory and visual experience.
The magazine profiles six creatives – Assa Ariyoshi, Pete Sharp, Charlie Boxer, Logan Hill, Eve Miller and Niko Riam – each of whom is accompanied by a scratch-and-sniff sticker containing a fragrance that relates to their persona or work. ‘Sense Familiar came from the desire for something more in the ways I was viewing and consuming fashion,’ Bonner told It’s Nice That.
Faced with an uncertain future, print publishers are increasingly innovating in a way that feels genuine rather than gimmicky and adds value to their offer. For more on this read our Opinion piece.