Need to know 26 : 07 : 17

Global – Created in collaboration with creative agency Traum Inc, Surfing on the Northpole is a light-hearted take on the issue of global warming. The video depicts 3D representations of people outfitted in pieces from Kenzo’s autumn/winter 2017 collection as they perch on top of melting ice caps and surf across a body of water.

The colourful characters, patterned surfboards and lighting effects reference the garments that feature in the collection. As LS:N Global explored in our New Consciousness design direction, a bold visual language focused on optimism and change rather than fearmongering is emerging around sustainability.

UK – Hotel Chocolat’s Teolat light infusion range of drinks are billed as being for on-the-go wellness. With flavours such as ginger chai, raspberry and lemon, each chilled beverage contains antioxidants from the cacao shells and vitamins B3, B6, B7 and B12, and can either be enjoyed on its own or as an alcoholic mixer.

The cacao shells, which are typically discarded by chocolate manufacturers, have in recent times become known as a rich source of fibre and antioxidants. Brands such as Hotel Chocolat and The Husk Mill are taking a Whole-system Thinking approach and elevating the once overlooked ingredient to something that is a sought-after superfood.

Taiwan – Based in the Taichung district, the apothecary features a variety of design elements that reference natural phenomena to highlight how pharmacists traditionally used plant extracts to create medical tinctures. Created by design studio Waterfrom, the walls and flooring in the space feature thousands of small, laser-cut holes, which create shadows that resemble scattered leaves, and a series of tree branches are suspended from the ceiling.

A new kind of pharmacy is emerging as brands move away from traditional clinical environments towards comfortable, welcoming spaces. Driven by the rise of wellness, pharmacies are repositioning themselves as accessible lifestyle brands. Read our Post-pharmacy Brands microtrend to find out more.

On average, consumers are getting less for their money now than they did five years ago, according to the Office for National Statistics. In light of recent sociopolitical events such as the Brexit vote, uncertainty about the future of the economy is driving brands to reduce their offer across sectors. See our series An Uncertain Future for more on how the UK General Election affected consumer mindsets.