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Selfridges’ latest initiative supports music venues
UK – As LS:N Global recently reported, UK club culture is going through a transformative stage.
Music Matters by Selfridges, UK
Music Matters by Selfridges, UK
Music Matters by Selfridges, UK
Music Matters by Selfridges, UK
Selfridges has responded with Music Matters, a series of live in-store performances from the next generation of grime, rap and pop stars. The venues include the Ultralounge – Selfridges’ audio-visual content hub in London – and various locations in Birmingham and Manchester.
Rye Wax Records will host a vinyl shop in the menswear department of the London store, while those with a taste for classical music can enjoy Stravinsky played by the Multi-Story Orchestra in a car park in Peckham, London, courtesy of Bold Tendencies. Music Venue Trust, which supports independent live music in London, will receive 20% of all ticket profits.
The Big Picture
- Businesses are increasingly stepping in and acting as forces for good in society. For more effective brandstanding campaigns, read our Civic Brands macrotrend
- A new fitness space by Ministry of Sound combines elements of clubbing with a full-body training programme
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