Selfridges’ latest initiative supports music venues

07 : 07 : 2017 Retail : Fashion : Culture

UK – As LS:N Global recently reported, UK club culture is going through a transformative stage.

Music Matters by Selfridges, UK Music Matters by Selfridges, UK
Music Matters by Selfridges, UK Music Matters by Selfridges, UK
Music Matters by Selfridges, UK Music Matters by Selfridges, UK
Music Matters by Selfridges, UK Music Matters by Selfridges, UK

Selfridges has responded with Music Matters, a series of live in-store performances from the next generation of grime, rap and pop stars. The venues include the Ultralounge – Selfridges’ audio-visual content hub in London – and various locations in Birmingham and Manchester.

Rye Wax Records will host a vinyl shop in the menswear department of the London store, while those with a taste for classical music can enjoy Stravinsky played by the Multi-Story Orchestra in a car park in Peckham, London, courtesy of Bold Tendencies. Music Venue Trust, which supports independent live music in London, will receive 20% of all ticket profits.

The Big Picture

  • Businesses are increasingly stepping in and acting as forces for good in society. For more effective brandstanding campaigns, read our Civic Brands macrotrend
  • A new fitness space by Ministry of Sound combines elements of clubbing with a full-body training programme
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