Award-winning biodegradable credit card tackles climate change
Finland – The Bank of Aland’s card, which won a Grand Prix award at Cannes 2017, helps users to track their carbon footprint.
The Baltic Sea Card, which is made from renewable raw materials including maize, is non-toxic and fully biodegradable. An accompanying digital report enables users to track the carbon footprint of their consumption. The report data is based on the bank’s Aland Index, which applies a unique code to different retailers and cross-references company information with financial data to calculate the carbon footprint of the wider industry and the average carbon footprint of each transaction.
By making users’ transactions more transparent, The Bank of Aland hopes to raise awareness and encourage people to adopt more sustainable consumption habits. The bank has partnered with World Wildlife Fund Finland to enable users to easily donate money to different environmental projects to offset their carbon footprint.
The card won a Grand Prix Cyber Lion at Cannes 2017, which are awarded to stand-out campaigns driven by digital content.
The Big Picture
- Companies across sectors are helping consumers to adopt more sustainable consumption habits. Read our Whole-system Thinking macrotrend to find out more
- Consumers are increasingly aware of the negative impact of air pollution on their health and brands are developing products and services to tackle the issue. For more, see our Smog Life series
Most Read
1
Is feminism fit for the future?:
Why feminism needs to define new metrics of achievement if it is going to...
2
The virtual, synthetic cocktails of the future:
Scientific innovation is challenging the manufacturing, consumption and very...
3
Cyclical beauty:
Beauty brands are taking inspiration from the wellness industry and...
4
Snøhetta on the opportunities for eco-hospitality in the Arctic:
Zenul Khan, Snøhetta's senior architect, discusses the studio’s Svart hotel...
5
Room Service Revitalised:
To win over today’s travellers and compete with Airbnb, hotels...
6
Do women change when they become mothers?:
Beth Bentley, global vice-president of strategy at Virtue Worldwide,...
7
Why American Apparel’s latest campaign misses the point:
Brands should be wary of using female empowerment as a marketing claim.
8
Click and Connect:
With 40% of global shoppers now preferring to purchase clothing and...
9
Pricing Strategies: Part 1:
From price point activism to discounts based on demand, companies are...
10
Educated Eating:
Consumers increasingly want to know more about the products they buy, from...
11
Women’s Streetwear Market:
While streetwear has traditionally been an alienating market for young...
12
How new media platforms are creating content that speaks to Generation Z:
Now the largest media audience segment, according to Nielsen, Generation Z...
13
Multisensory Beauty:
From embracing new technology to encouraging ritualised applications, brands...
14
The Future of Haircare:
Brands are looking to skincare science and the potential of technology in...
15
