The Ontenna hair clip enables wearers to feel sound
Ontenna, Tokyo

The Ontenna hair clip enables wearers to feel sound

Tokyo – Ontenna is designed to enable D/deaf and hard of hearing people to experience sound through light and vibrations.

Ontenna, Tokyo

Tokyo – Ontenna is designed to enable D/deaf and hard of hearing people to experience sound through light and vibrations.

Developed by personal computer equipment company Fujitsu, the wearable headpiece uses a microphone to turn sound into haptic feedback. Rather than hearing sounds, users effectively learn a new sensory language that comprises different combinations of rhythmic pulses that reflect certain sounds, enabling them to experience the auditory world.

Early prototype versions of the device were attached to volunteers’ hands or clothes, but wearers reportedly found it difficult to accurately decipher the vibrations.

The idea was initially conceived as part of a university project by Tatsuya Honda, now a user interface designer at Fujitsu. According to Honda, wearers can gauge how far away a certain sound is based on the intensity of the vibrations and identify where the sound is coming from if they wear one device on the left side of their head and one on the right.

The Big Picture

  • In line with our macrotrend The Optimised Self, designers are using technology to shape how consumers perceive and interact with the world around them
  • Consumers are looking for brands that care about communities and brands are developing products inspired by the needs of particular communities that can be adapted to suit all consumers. For more, read our Access for All microtrend
Discover More Daily Signals
A daily recap from Web Summit 2025: Resistance rising

Daily Signals

A daily recap from Web Summit 2025: Resistance rising

Day two of Web Summit 2025 was all about resistance and challenging the status quo.
Technology : Global Events : Resistance
The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

The Future Laboratory, alongside the team behind its trends intelligence platform LS:N Global, hosted its quarterly members-only Breakfast Briefing...
Breakfast Briefing : Global Events : Optimised Odysseys
Stat: One in three dating app users now swipe for career connections

Daily Signals

Stat: One in three dating app users now swipe for career connections

Dating apps are becoming unexpected networking tools. A new ResumeBuilder.com survey of 2,225 users finds that one in three people now use dating a...
Dating : Apps : Tinder
Hyrular launches surreal beauty that breaks the mould

Daily Signals

Hyrular launches surreal beauty that breaks the mould

Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.
Beauty : Wellness : Cosmetics
A daily recap from Web Summit 2025: Circular and creator economies take centre stage

Daily Signals

A daily recap from Web Summit 2025: Circular and creator economies take centre stage

More than 70,000 attendees and 2,500 start-ups have gathered in Lisbon for Web Summit 2025, where circular innovation and the creator economy have ...
Global Events : Technology : Sustainability
Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

Daily Signals

Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

UK retailers could face a staffing crisis ahead of Black Friday and the Christmas rush, as new research from sharetech platform Vestd reveals that ...
Work States : Retail Staff Futures : Workplace
Nike and Palace build a new playground for London’s creative youth

Daily Signals

Nike and Palace build a new playground for London’s creative youth

Nike and Palace have joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, football and ...
Sport : Community : Fashion
Instagram tests algorithm hyper-personalisation to give users more control

Daily Signals

Instagram tests algorithm hyper-personalisation to give users more control

Instagram is experimenting with a new feature that lets users fine-tune what appears in their Reels and Explore feeds by selecting specific topics ...
Technology : Instagram : Social Media
Stat: Health drives brand-switching in South Africa

Daily Signals

Stat: Health drives brand-switching in South Africa

South African consumers are increasingly health-conscious, with 42% of respondents in PwC’s 2025 Voice of the Consumer report citing health benefit...
Health : Statistic : Food
How&How embeds humanity into AI-driven maternal health platform Trellis

Daily Signals

How&How embeds humanity into AI-driven maternal health platform Trellis

xxx
Health : Parenting : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN