The Ontenna hair clip enables wearers to feel sound
Ontenna, Tokyo

The Ontenna hair clip enables wearers to feel sound

Tokyo – Ontenna is designed to enable D/deaf and hard of hearing people to experience sound through light and vibrations.

Article/21345 a03
Ontenna, Tokyo

Tokyo – Ontenna is designed to enable D/deaf and hard of hearing people to experience sound through light and vibrations.

Developed by personal computer equipment company Fujitsu, the wearable headpiece uses a microphone to turn sound into haptic feedback. Rather than hearing sounds, users effectively learn a new sensory language that comprises different combinations of rhythmic pulses that reflect certain sounds, enabling them to experience the auditory world.

Early prototype versions of the device were attached to volunteers’ hands or clothes, but wearers reportedly found it difficult to accurately decipher the vibrations.

The idea was initially conceived as part of a university project by Tatsuya Honda, now a user interface designer at Fujitsu. According to Honda, wearers can gauge how far away a certain sound is based on the intensity of the vibrations and identify where the sound is coming from if they wear one device on the left side of their head and one on the right.

The Big Picture

  • In line with our macrotrend The Optimised Self, designers are using technology to shape how consumers perceive and interact with the world around them
  • Consumers are looking for brands that care about communities and brands are developing products inspired by the needs of particular communities that can be adapted to suit all consumers. For more, read our Access for All microtrend
Discover More News
Arabian Travel Market 2025: Connected transport and cruise tourism

News

Arabian Travel Market 2025: Connected transport and cruise tourism

Day three of Arabian Travel Market (ATM) 2025 cast a spotlight on the evolving role of connected transport and the booming cruise sector in shaping...
Travel : Middle East Travel : Global Events
Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

News

Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

New research from cybersecurity company Fortinet reveals that 85% of African businesses across five key markets plan to invest in AI within the nex...
Statistic : Stat : Egypt
Future Days 2025: How TimeOut turned a magazine into a destination food market

News

Future Days 2025: How TimeOut turned a magazine into a destination food market

Just days after a climate-induced power outage plunged Portugal into darkness, Lisbon emerged as a beacon of resilience and innovation with the ope...
Global Events : Sustainability : Placemaking
Arabian Travel Market 2025: The power of human and spiritual connection

News

Arabian Travel Market 2025: The power of human and spiritual connection

Day two of the Arabian Travel Market (ATM) 2025 continued to spotlight the future of global tourism with a strong focus on human, cultural and spir...
Travel : Travel & Hospitality : Global Events
ChatGPT expands into e-commerce

News

ChatGPT expands into e-commerce

OpenAI has announced the launch of new shopping features within ChatGPT.
Technology : Retail : AI
Stat: American Gen Z are more optimistic about finances than their elders

News

Stat: American Gen Z are more optimistic about finances than their elders

Young people are surprisingly optimistic about their personal finances, reveals new data from the NBC News Stay Tuned Poll, powered by SurveyMonkey.
Politics : Finance : Economy
Arabian Travel Market 2025: AI and accessible tourism

News

Arabian Travel Market 2025: AI and accessible tourism

LS:N Global reviews the most innovative discussions, impactful presentations and new product showcases seen at The Arabian Travel Market 2025 ...
Travel : Travel & Hospitality : Global Events
Stat: Consumers are willing to pay more for brands they trust

News

Stat: Consumers are willing to pay more for brands they trust

More than two-thirds of consumers in the US, the UK and Australia are willing to pay an average of 25% more for their favourite brands, according t...
Retail : Advertising And Branding : Value
Heineken launches innovation studio to supercharge social drinking

News

Heineken launches innovation studio to supercharge social drinking

Brewing company Heineken has launched Heineken Studio, a new experimental platform designed to redefine the social drinking experience.
Hospitality : Food And Drink : Beer
BritBox reveals 14-hour one-shot film tribute to British tv

News

BritBox reveals 14-hour one-shot film tribute to British tv

In a bold stand against CGI and AI imagery, BritBox’s latest campaign See It Differently brings back the magic of real-time filmmaking.
Britbox : Storytelling : Interactive Storytelling
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN