Kuri by Mayfield Robotics, Las Vegas Kuri by Mayfield Robotics, Las Vegas
Kuri by Mayfield Robotics, Las Vegas Kuri by Mayfield Robotics, Las Vegas
Kuri by Mayfield Robotics, Las Vegas Kuri by Mayfield Robotics, Las Vegas
Kuri by Mayfield Robotics, Las Vegas Kuri by Mayfield Robotics, Las Vegas

CES 2017: Kuri cute

18 : 01 : 2017 CES 2017 : Robotics : Las Vegas

Las Vegas – Of all the companion robotics on show at CES, Kuri had the attendees talking with its anthropomorphic design.

  • Kuri by Mayfield Robotics is intended to be a household assistant and companion
  • The robot uses voice recognition to follow commands and responds with sounds and lights

Like other domestic robots, Kuri is designed to make your life easier by being able to play music, tell you when dinner is ready and read books to your children, among other things. But its point of difference is its design. Standing at just 20 inches tall, Kuri is shaped like a cone with a little head on top. The face has blinking eyes, which, when combined with the gestural mechanics that allow it to move its head, give it more human-like features.

It has mapping sensors in the body so it can roam around the house autonomously without bumping into furniture. A sensor at the top of its head can sense touch, so if people pat Kuri, it will look up at them and chirp in response. A heart light in the centre of the robot's body is designed to convey its mood, showing how it is feeling.

‘Kuri is personality-forward,’ says Mike Beebe, CEO of Mayfield Robotics. ‘You have to fall in love with a robot that you bring into your house.’

The Big Picture

While Kuri may have the functions of an Amazon Echo, it is the design's emotional personality that sets it apart. For more on the need to introduce nuanced emotions to unexpected products, see our macrotrend The E-motional Economy.

Discover More Daily Signals
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN