Space to reflect

11 : 07 : 2016 Repossi : Neutral Culture : OMA

Paris – Architecture firm OMA has created an architectural void for jewellery-maker Repossi’s new flagship store.

  • The 90-square-metre space is divided into three distinct sections – street, gallery and salon
  • The concept encourages visitors to experience the full Repossi collection at three speeds – fast, slow and very slow
Repossi Place Vendome flagship store by OMA, Paris. Photography by Cyrille Weiner Repossi Place Vendome flagship store by OMA, Paris. Photography by Cyrille Weiner
Repossi Place Vendome flagship store by OMA, Paris. Photography by Cyrille Weiner Repossi Place Vendome flagship store by OMA, Paris. Photography by Cyrille Weiner
Repossi Place Vendome flagship store by OMA, Paris. Photography by Cyrille Weiner Repossi Place Vendome flagship store by OMA, Paris. Photography by Cyrille Weiner
Repossi Place Vendome flagship store by OMA, Paris. Photography by Cyrille Weiner Repossi Place Vendome flagship store by OMA, Paris. Photography by Cyrille Weiner
Repossi Place Vendome flagship store by OMA, Paris. Photography by Cyrille Weiner Repossi Place Vendome flagship store by OMA, Paris. Photography by Cyrille Weiner

Traditionally, retail spaces mirror the qualities of the products on show. In the case of jewellery stores, many are plush, baroque, and, for want of a better word, feminine.

OMA’s design for Repossi’s Place Vendôme store reverses this trend, embracing a sense of neutrality and industrial austerity over grandiosity and extravagance.

Aluminium cladding, LED lighting and coloured mirrors developed in collaboration with Dutch designer Sabine Marcelis combine to form a multitude of reflections and colour refractions, but also a sense of nothingness.

‘In the overcrowded retail context of Place Vendôme, a void is the ultimate form of luxury,’ OMA said in a statement.

The Big Picture

Creatives are rejecting the traditional dichotomy of feminine versus masculine. See our Gen Neutral design direction for more on this.

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