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Paris – Architecture firm OMA has created an architectural void for jewellery-maker Repossi’s new flagship store.
Traditionally, retail spaces mirror the qualities of the products on show. In the case of jewellery stores, many are plush, baroque, and, for want of a better word, feminine.
OMA’s design for Repossi’s Place Vendôme store reverses this trend, embracing a sense of neutrality and industrial austerity over grandiosity and extravagance.
Aluminium cladding, LED lighting and coloured mirrors developed in collaboration with Dutch designer Sabine Marcelis combine to form a multitude of reflections and colour refractions, but also a sense of nothingness.
‘In the overcrowded retail context of Place Vendôme, a void is the ultimate form of luxury,’ OMA said in a statement.
Creatives are rejecting the traditional dichotomy of feminine versus masculine. See our Gen Neutral design direction for more on this.