Preview: Generation D Recruitment

By Peter Maxwell 04 : 07 : 2016 Recruitment : Gen Viz : Workplace Futures

Global – Graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.

More than half of Generation D are interested in starting their own company, according to Universum
Gamification-based assessment is increasingly used to create a more detailed picture of potential hires

Text-based recruitment websites do not appeal to visual-first, mobile-centric and time-poor Generation D jobseekers. Smart brands are increasingly recognising the need to create interactive experiences that engage Generation D candidates on their preferred digital platforms.

Technology start-up Arctic Shores creates mobile games that are designed to replace the stressful psychometric tests used by blue-chip companies to process candidates. ‘We pick up 3,000 data points in a 20–30-minute assessment, whereas the typical self-report assessment test will pick up 50,’ says Robert Newry, co-founder of Arctic Shores. ‘Our ability to identify nuances and map what good looks like for a particular role within an organisation is significantly enhanced by that increased volume of information.’