360i recruitment site, UK 360i recruitment site, UK
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360i recruitment site, UK 360i recruitment site, UK
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Preview: Generation D Recruitment

04 : 07 : 2016 Recruitment : Gen Viz : Workplace Futures

Global – Graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.

  • More than half of Generation D are interested in starting their own company, according to Universum
  • Gamification-based assessment is increasingly used to create a more detailed picture of potential hires

Text-based recruitment websites do not appeal to visual-first, mobile-centric and time-poor Generation D jobseekers. Smart brands are increasingly recognising the need to create interactive experiences that engage Generation D candidates on their preferred digital platforms.

Technology start-up Arctic Shores creates mobile games that are designed to replace the stressful psychometric tests used by blue-chip companies to process candidates. ‘We pick up 3,000 data points in a 20–30-minute assessment, whereas the typical self-report assessment test will pick up 50,’ says Robert Newry, co-founder of Arctic Shores. ‘Our ability to identify nuances and map what good looks like for a particular role within an organisation is significantly enhanced by that increased volume of information.’

The Big Picture

For more on how brands are attracting the best in young creative talent, read our Generation D Recruitment microtrend.

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