Global – Graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.
Text-based recruitment websites do not appeal to visual-first, mobile-centric and time-poor Generation D jobseekers. Smart brands are increasingly recognising the need to create interactive experiences that engage Generation D candidates on their preferred digital platforms.
Technology start-up Arctic Shores creates mobile games that are designed to replace the stressful psychometric tests used by blue-chip companies to process candidates. ‘We pick up 3,000 data points in a 20–30-minute assessment, whereas the typical self-report assessment test will pick up 50,’ says Robert Newry, co-founder of Arctic Shores. ‘Our ability to identify nuances and map what good looks like for a particular role within an organisation is significantly enhanced by that increased volume of information.’