Preview: Beauty Mavericks

Preview: Beauty Mavericks

Global – Beauty Mavericks have gone their own way, creating their own products and services to cater for their specific beauty needs.

LS:N Global case study Eleanor Barkes. Film and photography by James Maiki

Global – As an industry, beauty has taken small steps towards inclusivity in the past couple of years, but there are those who remain on the periphery of the mainstream.

  • In 2015, Marc Jacobs launched Re(marc)able, a new range of foundation with 22 shades, only three of which were for darker-skinned women
  • ‘It’s not a black and white issue,’ says Jihan Forbes, associate editor at Yahoo! Style. ‘Women of various races and ethnicities come in deep skin tones. They exist, have money and want to spend it on a proper foundation’

Introducing our latest tribe, the Beauty Mavericks, who have gone their own way, creating products and services to cater for when they have been ignored by the sector.

The Beauty Mavericks don't let the tunnel vision of the industry stop them from defining their own version of beauty. When Ofunne Amaka, 26, couldn't find the right shade of foundation at the drugstore, she created an app, Cocoa Swatches, for make-up colour swatches. Fashion student Patrick McDowell, 20, uses art supplies to create his graphic make-up looks because he feels uncomfortable with the feminine vision of beauty at most make-up counters. And Eleanor Barkes, 34, had to create her own products to cater for her natural hair texture in a landscape in which relaxers are still the norm.

The Big Picture

For more on why the industry needs to stop ignoring these Beauty Mavericks and others like them, see our latest tribe report.

Discover More Daily Signals
Rosewood leans into modern luxury with refreshed brand identity

Daily Signals

Rosewood leans into modern luxury with refreshed brand identity

Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.
Luxury : Hospitality : Rosewood
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Culture : Beauty : Fashion
Stat: Study shows decline in social media use among younger adults

Daily Signals

Stat: Study shows decline in social media use among younger adults

Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...
Media : Technology : Statistic
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
Travel platform Curated Spaces is powered by trusted tastemakers

Daily Signals

Travel platform Curated Spaces is powered by trusted tastemakers

Travel start-up Curated Spaces has launched a booking platform that puts personal style, trusted recommendations and curated experiences at the hea...
Travel : Hospitality : Digital
Stat: Gen Z women are shaping a new liberal majority in the US

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...
Youth : Politics : Gen Z
Heineken transforms Seoul’s rooftops into social sanctuaries

Daily Signals

Heineken transforms Seoul’s rooftops into social sanctuaries

Heineken is transforming Seoul’s empty rooftops into vibrant social spaces as part of a new campaign combatting urban loneliness and removing barri...
Culture : Drink : Loneliness
Feeling introduces transdermal energy patch to combat daily fatigue

Daily Signals

Feeling introduces transdermal energy patch to combat daily fatigue

Manchester-based wellness brand Feeling has launched a transdermal energy patch designed to address persistent fatigue in individuals who maintain ...
Health : Wellness : Supplements
Stat: Gift cards become inflation-era solution for festive shoppers

Daily Signals

Stat: Gift cards become inflation-era solution for festive shoppers

As inflation continues to put pressure on spending, gift cards are set to dominate this year’s festive period in the US. According to Blackhaw...
Retail : Consumer Spending : Inflation
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN