Silver service

According to the brand, the average pillowcase harbours the same kind of bacteria that can be found on a toilet seat. Dermatologists routinely advise that pillowcases and sheets should be washed once every 2–3 days, but time-poor consumers can often go weeks without washing their sheets.

Silver is proven to destroy bacteria and stop it from spreading, which is useful for anyone who suffers from eczema or other skin conditions. But unlike specialist bedding manufacturers that target consumers with specific conditions, Silvon is marketing its silver-lined sheets to the masses.

‘We all have a bedtime ritual. For most of us, it’s an effort for clearer, healthier skin,’ the company says on its Kickstarter page. ‘A dirty pillowcase can sabotage your skincare routine.’ The brand’s silver-lined products do not have to be washed as often as conventional pillows and sheets, meaning that consumers can reduce their impact on the environment.