D&AD Branding by The Beautiful Meme, London D&AD Branding by The Beautiful Meme, London
D&AD Branding by The Beautiful Meme, London D&AD Branding by The Beautiful Meme, London
D&AD Branding by The Beautiful Meme, London D&AD Branding by The Beautiful Meme, London
D&AD Branding by The Beautiful Meme, London D&AD Branding by The Beautiful Meme, London
D&AD Branding by The Beautiful Meme, London D&AD Branding by The Beautiful Meme, London

Conversation-starters

27 : 04 : 2016 D&AD Festival 2016 : The Beautiful Meme : Branding

London – The branding for this year’s D&AD Festival not only celebrated creativity but questioned its meaning.

  • The graphic designs featured a mix of jokes, poems and phrases that reflect the importance of creativity
  • A Franklin typeface was stretched and distorted to represent different voices and perspectives

Agency The Beautiful Meme created about 100 pieces of work designed to provoke debate on creativity, while representing the variety of voices present at this year’s festival.

‘All those voices are going to have a different opinion about why creativity matters, or what creativity is,’ says Tom Sharp, one of the creative directors at The Beautiful Meme and part of the team that developed the visual identity for the festival. ‘What we didn’t want to do was create a very single-toned campaign.’

The typographic artworks were designed to appeal to a mix of students, young professionals and veterans, and to make light of an industry sometimes guilty of taking itself too seriously.

The Beautiful Meme also created graphics without text, a visual-first identity that appeals to Gen Viz, made up of stock pictures from festival sponsor Shutterstock and winning projects from previous years.

The Big Picture

Ahead of this year’s D&AD Judging Week, LS:N Global spoke to some of the judges about where the design industry is headed next. See our preview for more insight.

Discover More Daily Signals
Rosewood leans into modern luxury with refreshed brand identity

Daily Signals

Rosewood leans into modern luxury with refreshed brand identity

Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.
Luxury : Hospitality : Rosewood
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Culture : Beauty : Fashion
Stat: Study shows decline in social media use among younger adults

Daily Signals

Stat: Study shows decline in social media use among younger adults

Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...
Media : Technology : Statistic
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
Travel platform Curated Spaces is powered by trusted tastemakers

Daily Signals

Travel platform Curated Spaces is powered by trusted tastemakers

Travel start-up Curated Spaces has launched a booking platform that puts personal style, trusted recommendations and curated experiences at the hea...
Travel : Hospitality : Digital
Stat: Gen Z women are shaping a new liberal majority in the US

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...
Youth : Politics : Gen Z
Heineken transforms Seoul’s rooftops into social sanctuaries

Daily Signals

Heineken transforms Seoul’s rooftops into social sanctuaries

Heineken is transforming Seoul’s empty rooftops into vibrant social spaces as part of a new campaign combatting urban loneliness and removing barri...
Culture : Drink : Loneliness
Feeling introduces transdermal energy patch to combat daily fatigue

Daily Signals

Feeling introduces transdermal energy patch to combat daily fatigue

Manchester-based wellness brand Feeling has launched a transdermal energy patch designed to address persistent fatigue in individuals who maintain ...
Health : Wellness : Supplements
Stat: Gift cards become inflation-era solution for festive shoppers

Daily Signals

Stat: Gift cards become inflation-era solution for festive shoppers

As inflation continues to put pressure on spending, gift cards are set to dominate this year’s festive period in the US. According to Blackhaw...
Retail : Consumer Spending : Inflation
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN