Headstrong trainers
Equinox

Headstrong trainers

US – With its new class, Equinox wants its members to train their brain as they train their body. 

Article/19273 #1
Headstrong by Equinox, US

US – With its new class, Equinox wants its members to train their brain as they train their body.

  • The HeadStrong class is broken down into four portions: Focus, Adapt, Willpower and Reboot
  • As consumers become increasingly aware of mindfulness, Equinox wanted to create a class that combines mental agility with physical exertion

Although arguably all exercise is good for the brain, Equinox is making a greater connection between mind and muscle with its HeadStrong class. The class, developed by Equinox employees Michael Gervais and Kai Karlstrom, has four sections, each geared towards mindful exercise. 

In the warm-up, Focus, exercisers must go through motions that take them from crawling to standing, focusing on each movement. Adapt is a section designed to encourage neuroplasticity – or the brain making new connections – by breaking away from the exercise model of routine to create sporadic movements called out at random intervals by the instructor. Willpower uses high-interval training and plyometrics, but without standard timing cues, so that exercisers have to focus on holding their planks, while Reboot brings yoga-inspired mindfulness to the cool down. 

‘We don’t let our brain make new connections, we do the same thing over and over. A lunge is always a lunge,’ Karlstrom tells Well+Good. ‘You need to think more abstractly to allow for better motor control. We’re allowing people the freedom to think abstractly about movement.’

The Big Picture

Alongside the mindfulness movement, people are coming to understand that to have more control over their bodies, they need to have control over their minds as well. For more, see our macrotrend The Optimised Self.

Discover More News
Louis Vuitton brings La Beauté to life with immersive Soho pop-up

News

Louis Vuitton brings La Beauté to life with immersive Soho pop-up

Louis Vuitton has marked the launch of its first cosmetics line with a limited-time pop-up in New York’s Soho, transforming 104 Prince Street into ...
Retail : Luxury : Beauty
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday
Stat: US adults are losing confidence in capitalism 

News

Stat: US adults are losing confidence in capitalism 

Stat : Statistic : Money
Knight Frank’s research signals the rise of wellness in luxury real estate

News

Knight Frank’s research signals the rise of wellness in luxury real estate

In The Residence Report, released in September 2025, global real estate consultancy Knight Frank explores the future of luxury residential developm...
Luxury : Real Estate : Wellness
Nike changes Just Do It to Why Do It? in new campaign

News

Nike changes Just Do It to Why Do It? in new campaign

Nike has re-imagined its iconic Just Do It slogan for today’s athletes with the launch of its latest campaign, Why Do It? 
Visual : Nike : Campaign
New Zealand’s Department of Conservation merges sustainability and local pride

News

New Zealand’s Department of Conservation merges sustainability and local pride

The Department of Conservation in New Zealand has unveiled a three-year campaign with Deloitte Digital and Deloitte’s Sustainability and Climate te...
Conservation : National Branding : New Zealand
Stat: The majority of Gen Alpha consumers buy clothes to create content

News

Stat: The majority of Gen Alpha consumers buy clothes to create content

Clothing retailer PacSun’s study of more than 6,000 Gen Z and Gen Alpha consumers in the US reveals how fashion purchases are increasingly made for...
Gen Alpha : Fashion : Retail
John Lewis celebrates 100 iconic products for its centenary

News

John Lewis celebrates 100 iconic products for its centenary

John Lewis is marking 100 years of its Never Knowingly Undersold promise with a new multi-media campaign created by advertising company Saatchi &am...
Brand Heritage : Heritage : Branding
Monzo tackles financial literacy with The Book of Money

News

Monzo tackles financial literacy with The Book of Money

British online bank Monzo has launched The Book of Money in response to research showing that half of Britons (51%) feel they are not reaching thei...
Finance : Gen Z : Education
Stat: Light preventative personal care routines on the rise

News

Stat: Light preventative personal care routines on the rise

Kenvue, owner of brands including Neutrogena, Aveeno and Listerine, has launched A New View of Care: The Power of Personal Care Routines, a global ...
Stat : Statistic : Health
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN