Mmbls mmbltna by Gloria Hao and Ullis Ohlgren at studio OBVIOUS exhibition,  Stockholm Mmbls mmbltna by Gloria Hao and Ullis Ohlgren at studio OBVIOUS exhibition, Stockholm
Fragments by Matilda Beckman at studio OBVIOUS exhibition, Stockholm Fragments by Matilda Beckman at studio OBVIOUS exhibition, Stockholm
Grace by Viktoria Kreipke at studio OBVIOUS exhibition, Stockholm Grace by Viktoria Kreipke at studio OBVIOUS exhibition, Stockholm
The Fungus Leather Chair by Elina Johansson at studio OBVIOUS exhibition, Stockholm The Fungus Leather Chair by Elina Johansson at studio OBVIOUS exhibition, Stockholm
Incubated by Veronica Rönn at studio OBVIOUS exhibition, Stockholm Incubated by Veronica Rönn at studio OBVIOUS exhibition, Stockholm

Stating the Obvious

24 : 02 : 2016 Stockholm Furniture Fair 2016 : Örnsbergsauktio​nen : Studio Obvious

Stockholm – Studio Obvious is keen to point out the obvious problem in the design world: the lack of women.

  • The studio’s OBVIOUS exhibition at the Stockholm Furniture & Light Fair 2016 featured 12 female designers
  • It also promotes small-scale production, with each designer creating their own works

Founded in 2015 by Sweden-based designers Matilda Beckman and Erika Emerén, Studio Obvious seeks to create a new contemporary platform and conversation in the often male-dominated design industry.

The studio wants ‘women to take up a larger and more obvious space and open a discussion about who is allowed to take place on the current design stage’. Its exhibition at Verket art gallery featured female designers at the beginning of their careers, and all focused on furniture and lighting creations. 

Each piece was not only conceptualised by its designer, but also manufactured by them as well – a trend that has been growing, especially in Stockholm, with places such as Örnsbergsauktionen, a showcase of studio-produced work, receiving greater prominence during the show.

The Big Picture

For more on the changing dynamics of craft and design, see our Stockholm Design Week and Furniture Fair 2016 review.

Discover More Daily Signals
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
Belvedere Vodka launches hedonistic Hot Child in the City zine

Daily Signals

Belvedere Vodka launches hedonistic Hot Child in the City zine

Belvedere Vodka is stepping into the world of print with Hot Child in the City, a limited-edition zine starring It-girl Devon Lee Carlson.
Marketing : Advertising : Drink
Stat: US shoppers experience discount burnout as value shifts beyond price

Daily Signals

Stat: US shoppers experience discount burnout as value shifts beyond price

A new report from consultancy AlixPartners reveals that US shoppers are increasingly indifferent to heavy discounting ahead of Black Friday and Cyb...
Statistic : Retail : Fashion
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Daily Signals

Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Eurostar has announced a major investment in its future fleet with the planned introduction of double-decker trains, named Eurostar Celestia, set t...
Travel : Hospitality : Mobility
Stat: Record hotel development fuels Middle East tourism boom

Daily Signals

Stat: Record hotel development fuels Middle East tourism boom

The Middle East and North Africa’s (MENA) hospitality industry is projected to grow from £233bn ($310bn, €266bn) in 2025 to £366bn ($487bn, €418bn)...
Travel : Hospitality : Statistic
Cardi B joins formula brand Bobbie to fight feeding shame

Daily Signals

Cardi B joins formula brand Bobbie to fight feeding shame

Baby formula brand Bobbie has appointed rapper Cardi B as its new chief confidence officer in a campaign that redefines how parents navigate feedin...
Health & Wellness : Parenting : Marketing
Denmark launches national drive to close the gender health gap

Daily Signals

Denmark launches national drive to close the gender health gap

The Danish government is investing £18.7m (DKr160m, $21.9m, €21.4m) over four years to establish a National Centre for Research in Women’s Health –...
Health & Wellness : Women's Health : Policy
Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

Daily Signals

Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

British consumers are increasingly turning to hybrid beauty-wellness products, combining cosmetic and health benefits, according to new data from C...
Health And Wellness : Beauty : Statistic
Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Daily Signals

Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Italian luxury brand Moncler unites cinematic legends Robert De Niro and Al Pacino for Warmer Together, their first such collaboration. The series ...
Luxury : Fashion : Campaign
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN