Mmbls mmbltna by Gloria Hao and Ullis Ohlgren at studio OBVIOUS exhibition,  Stockholm Mmbls mmbltna by Gloria Hao and Ullis Ohlgren at studio OBVIOUS exhibition, Stockholm
Fragments by Matilda Beckman at studio OBVIOUS exhibition, Stockholm Fragments by Matilda Beckman at studio OBVIOUS exhibition, Stockholm
Grace by Viktoria Kreipke at studio OBVIOUS exhibition, Stockholm Grace by Viktoria Kreipke at studio OBVIOUS exhibition, Stockholm
The Fungus Leather Chair by Elina Johansson at studio OBVIOUS exhibition, Stockholm The Fungus Leather Chair by Elina Johansson at studio OBVIOUS exhibition, Stockholm
Incubated by Veronica Rönn at studio OBVIOUS exhibition, Stockholm Incubated by Veronica Rönn at studio OBVIOUS exhibition, Stockholm

Stating the Obvious

24 : 02 : 2016 Stockholm Furniture Fair 2016 : Örnsbergsauktio​nen : Studio Obvious

Stockholm – Studio Obvious is keen to point out the obvious problem in the design world: the lack of women.

  • The studio’s OBVIOUS exhibition at the Stockholm Furniture & Light Fair 2016 featured 12 female designers
  • It also promotes small-scale production, with each designer creating their own works

Founded in 2015 by Sweden-based designers Matilda Beckman and Erika Emerén, Studio Obvious seeks to create a new contemporary platform and conversation in the often male-dominated design industry.

The studio wants ‘women to take up a larger and more obvious space and open a discussion about who is allowed to take place on the current design stage’. Its exhibition at Verket art gallery featured female designers at the beginning of their careers, and all focused on furniture and lighting creations. 

Each piece was not only conceptualised by its designer, but also manufactured by them as well – a trend that has been growing, especially in Stockholm, with places such as Örnsbergsauktionen, a showcase of studio-produced work, receiving greater prominence during the show.

The Big Picture

For more on the changing dynamics of craft and design, see our Stockholm Design Week and Furniture Fair 2016 review.

Discover More Daily Signals
Natuurhuisje frames nature as the protagonist in new brand campaign

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...
Nature : Travel : Campaign
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Identity : Social Media : The Time Economy
Stat: Visual shopping drives Gen Z decision-making

Daily Signals

Stat: Visual shopping drives Gen Z decision-making

Gen Z is redefining how we discover, curate and shop. According to Pinterest, 69% of Gen Z agree that visual results are more helpful than text or ...
Discovery : Retail : Statistic
Sephora joins forces with Tabasco for heat-infused lip gloss debut

Daily Signals

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity int...
Beauty : Branding : Food
Stat: Textile recycling economy gathers pace

Daily Signals

Stat: Textile recycling economy gathers pace

The global clothing and textile recycling market is being cemented as a core pillar of fashion’s circular economy. Valued at £10.1bn ($13.6bn, ...
Sustainability : Fashion : Statistic
Norwegian Cruise Line revives 1990s tagline to re-energise the category

Daily Signals

Norwegian Cruise Line revives 1990s tagline to re-energise the category

Norwegian Cruise Line (NCL) is reviving its 1990s tagline ‘It’s Different Out Here’ as the centrepiece of a full brand reset.
Marketing : Branding : Travel
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
Technology : Time Economy : Consumer Behaviour
Nvidia ACE drives adaptive storytelling with AI characters

Daily Signals

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to player...
Gaming : Entertainment : Artificial Intelligence
Stat: India’s consumers lead spending and economic confidence across APAC

Daily Signals

Stat: India’s consumers lead spending and economic confidence across APAC

According to a new report from McKinsey & Co, while consumer sentiment across Asia-Pacific remains stable but selective, India is emerging as a...
Retail : Consumer Behaviour : Statistic
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN