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Preview: The New Commune
Global – As we reconsider the way we work, co-working start-ups are asking consumers to rethink the way we live too.
- The age old idea of communal living has been re-imagined by Silicon Valley
- Co-living offers convenience and community without the commitment
We Work
The Collective, New York
The Collective, London
We Work
In the age of New Bricolage Living, consumers are becoming increasingly itinerant and don’t want to chain themselves to year-long rental contracts – or even worse, to commit to buying a home. This is especially true for Millennials, who favour access over ownership and find the phenomenon of co-living particularly appealing.
Opening in 2016, co-working projects by WeWork, Caravanserai and The Collective will all test the notion of work-life balance.
The Big Picture
For more on how age old communal living has transformed into co-living, read our latest microtrend, The New Commune.
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