Preview: The New Commune

14 : 12 : 2015 Co-working : Co-living : WeWork

Global – As we reconsider the way we work, co-working start-ups are asking consumers to rethink the way we live too.

  • The age old idea of communal living has been re-imagined by Silicon Valley
  • Co-living offers convenience and community without the commitment
We Work We Work
The Collective, New York The Collective, New York
The Collective, London The Collective, London
We Work We Work

In the age of New Bricolage Living, consumers are becoming increasingly itinerant and don’t want to chain themselves to year-long rental contracts – or even worse, to commit to buying a home. This is especially true for Millennials, who favour access over ownership and find the phenomenon of co-living particularly appealing.

Opening in 2016, co-working projects by WeWork, Caravanserai and The Collective will all test the notion of work-life balance. 

The Big Picture

For more on how age old communal living has transformed into co-living, read our latest microtrend, The New Commune.

Discover More Daily Signals
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Daily Signals

Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Levi’s has unveiled the Wear Longer Project, a new education initiative designed to equip young people with practical skills to repair, refresh and...
Sustainability : Fashion : Levis
Stat: Britain’s stiff upper lip still shapes modern masculinity

Daily Signals

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.
Health & Wellness : Masculinity : Statistic
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN