Aperitif appreciation

Aperitif appreciation

London – Last week at our Food and Drink Network Evening, Andrew MacLeod Smith, director of Sweetdram, spoke to the crowds about his company’s new launch, the liqueur Escubac and setting up a viral distilling company.

Article/18707 #1
Andrew MacLeod Smith, co-founder of Sweetdram

London – Last week at our Food and Drink Network Evening, Andrew MacLeod Smith of Sweetdram spoke to the crowds about his company’s new launch, the liqueur Escubac and setting up a viral distilling company.

  • Viral distilling means that although Sweetdram’s home is in East London, it actually produces its liqueurs in distilleries across the globe
  • This approach enables a more fluid and experimental approach to drinks-making

Visitors were able to try Escubac and Tonic, the saffron-tinted drink that MacLeod calls a modern liqueur. ‘It is refined and aromatic, and much drier than a lot of products in the market at the moment,’ he told Daniela Walker, senior journalist at LS:N Global. ‘We think that means you get a sippable liqueur, something that you would enjoy in the same way as a premium whisky.’

Escubac is Sweetdram’s first product, but the company will continue to use the viral distilling method, experimenting with recipes in its East London workshop and collaborating with established distilleries on new product launches. 

The Big Picture

Escubac was made from an 18th-century recipe, but reformulated to suit modern-day sophisticated palates. For more on taking the old and making it new again, read our Ancient Appetites microtrend.

Discover More News
E45’s new ad campaign celebrates trans women’s transitioning skin

News

E45’s new ad campaign celebrates trans women’s transitioning skin

Skincare brand E45’s latest campaign 'This Is Me. This Is My Space' spotlights the unique skin changes trans people undergo, and earned the Channel...
Inclusion : Skincare : LGBTQ+
Protect Our Winters Finland turns snow into ads against climate change

News

Protect Our Winters Finland turns snow into ads against climate change

Protect Our Winters Finland (POW) has launched an innovative Snow Media service to turn snowy landscapes into advertising spaces, raising funds to ...
Environment : Climate Crisis : Advertising
Foresight Friday: Alice Crossley, foresight analyst

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...
Foresight : Teen Boys Fragrance : Gen Zalpha Fragrance
Stat: Five nightclubs are closing weekly in 2024 in the UK

News

Stat: Five nightclubs are closing weekly in 2024 in the UK

The British night-time economy is struggling, with nightclubs particularly hard hit according to the NTIA Night-time Economy Report 2024.
Nightclub : UK : Night Club
Industry insights from the Global Fashion Summit 2024 in Copenhagen

News

Industry insights from the Global Fashion Summit 2024 in Copenhagen

The 15th edition of the Global Fashion Summit kicked off on 22 May at the Copenhagen Concert Hall under the theme Unlocking the Next Level.
Fashion : Luxury : Beauty
Soho House and Paper Foundation turn bedsheets into postcards

News

Soho House and Paper Foundation turn bedsheets into postcards

Soho House has partnered with Paper Foundation to recycle out-of-use bedsheets into hand-made illustrated postcards, as part of the private members...
Sustainability : Design : Hospitality
Most US teens engage in video gaming but face mixed experiences

News

Most US teens engage in video gaming but face mixed experiences

A May 2024 survey by the Pew Research Center reveals that 85% of US teenagers play video games, with 41% engaging daily.
Youth : Gaming : Health
Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

News

Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

The prevalence of sex and nudity in top-grossing American films has declined significantly since 2000, according to new research by film data analy...
Pop Culture : Media : Sexual Wellness
Heineken uses AR to turn Irish pubs into virtual museums

News

Heineken uses AR to turn Irish pubs into virtual museums

Heineken Ireland is using augmented reality (AR) to preserve historic Irish pubs as part of a new campaign imaged by LePub and Publicis Dublin.
Food & Drink : Ar : Heineken
Stüssy upcycles T-shirts into authentic Moroccan rugs

News

Stüssy upcycles T-shirts into authentic Moroccan rugs

Streetwear brand Stüssy has launched a unique upcycling initiative by converting its T-shirts into Boucherouite Moroccan rugs.
Fashion : Culture : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more