Preview: Text Commerce

30 : 11 : 2015

Global – Providing a respite from online and omnichannel, text commerce is a discreet and direct way for brands to chat and transact with customers.

  • Three-quarters of consumers prefer customer support via SMS, according to HeyWire
  • Some 90% of texts are read within three minutes of receipt, according to Mobilesquared

As e-commerce increasingly filters into every part of the browsing experience, some brands are taking their offers offline to cut through the noise.

Lifestyle brand Stefan’s Head and craft spirit delivery service Drinkeasy manage their marketing and transactions through text. Customers sign up to receive SMS updates on limited-edition product releases and, if interested, can reply to place an order.

The Big Picture

To learn more about the benefits of streamlining brand offerings via text, read our Text Commerce microtrend.