Indian Ocean, Gyrecraft by Studio Swine, London Indian Ocean, Gyrecraft by Studio Swine, London
North Pacific, Gyrecraft by Studio Swine, London North Pacific, Gyrecraft by Studio Swine, London
South Atlantic, Gyrecraft by Studio Swine, London South Atlantic, Gyrecraft by Studio Swine, London
South Pacific, Gyrecraft by Studio Swine, London South Pacific, Gyrecraft by Studio Swine, London

Plastic pirates

24 : 07 : 2015 Studio Swine : Gyrecraft : Oceanic Gyres

London – Design agency Studio Swine has turned waste plastics swirling in the world’s Oceanic gyres into hand-crafted artefacts inspired by maritime explorers.

  • Gyrecraft consists of five objets d’art representing the five major Ocean gyres
  • The collection is now on display at Selfridges as part of its Project Ocean initiative

On an epic 1,000 nautical mile journey across the North Atlantic Gyre, team Swine collected plastic using fine nets before separating them into colour groups. Using an onboard solar extruder, a device of their own invention, Swine melted the plastics down, leaving solid blocks of colour to create their designs.

Each piece is inspired by a different gyre and draws on local customs and techniques. For The North Atlantic Gyre, Swine created a replica whale’s tooth based on the long tradition of scrimshaw, the art of engraving on whale teeth, which whalers in the region were known for.

The team also created a replica tortoiseshell from red, black and yellow plastic and reclaimed hardwood inspired by the South Pacific islanders’ tradition for gift-giving.

The Big Picture: Find out more about the designers converting cast-off materials into high-end products in our Whole-system Thinking macrotrend.

Discover More Daily Signals
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN