Indian Ocean, Gyrecraft by Studio Swine, London Indian Ocean, Gyrecraft by Studio Swine, London
North Pacific, Gyrecraft by Studio Swine, London North Pacific, Gyrecraft by Studio Swine, London
South Atlantic, Gyrecraft by Studio Swine, London South Atlantic, Gyrecraft by Studio Swine, London
South Pacific, Gyrecraft by Studio Swine, London South Pacific, Gyrecraft by Studio Swine, London

Plastic pirates

24 : 07 : 2015 Studio Swine : Gyrecraft : Oceanic Gyres

London – Design agency Studio Swine has turned waste plastics swirling in the world’s Oceanic gyres into hand-crafted artefacts inspired by maritime explorers.

  • Gyrecraft consists of five objets d’art representing the five major Ocean gyres
  • The collection is now on display at Selfridges as part of its Project Ocean initiative

On an epic 1,000 nautical mile journey across the North Atlantic Gyre, team Swine collected plastic using fine nets before separating them into colour groups. Using an onboard solar extruder, a device of their own invention, Swine melted the plastics down, leaving solid blocks of colour to create their designs.

Each piece is inspired by a different gyre and draws on local customs and techniques. For The North Atlantic Gyre, Swine created a replica whale’s tooth based on the long tradition of scrimshaw, the art of engraving on whale teeth, which whalers in the region were known for.

The team also created a replica tortoiseshell from red, black and yellow plastic and reclaimed hardwood inspired by the South Pacific islanders’ tradition for gift-giving.

The Big Picture: Find out more about the designers converting cast-off materials into high-end products in our Whole-system Thinking macrotrend.

Discover More Daily Signals
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals shaping culture right now. This week, foresight analyst Seyi ...
Bridgerton : Regency : Balls
Stat: Uptick in night-routine content reflects a shift towards protective wellness

Daily Signals

Stat: Uptick in night-routine content reflects a shift towards protective wellness

Night-routine content on TikTok rose 46% year-on-year in Q4 (October–December) 2025, reaching 13.2m weekly views, according to new research from Kyra.
Health : Wellness : Sleep
The Future Laboratory launches 2026 events calendar

Daily Signals

The Future Laboratory launches 2026 events calendar

The 2026 events calendar is here. Don’t just follow the future – get ahead of it. Join The Future Laboratory in 2026 for a programme of inspiring p...
The Future Laboratory : Events : Calendar
How diet sodas fell out of fashion

Daily Signals

How diet sodas fell out of fashion

Consumers are turning their backs on diet drinks, with zero sugar emerging as the preferred signifier of healthier indulgence.
Drink : Health : Food Retail
Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Daily Signals

Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Almost a quarter of adults in England (24%) now abstain from alcohol, marking a notable rise from previous years when non-drinkers consistently acc...
Drink : Stat : Statistics
How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

Daily Signals

How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

London-based creative studio forpeople has unveiled a pro bono rebranding for international development charity Tree Aid, placing living systems at...
Design : Nature : Technology
Bara brings Welsh flavours to South London

Daily Signals

Bara brings Welsh flavours to South London

Bara is London’s first café dedicated to Welsh cuisine, opening in February 2026 in Peckham, southeast London.
Food : Hospitality : Cuisine
Stat: Silent mental health crisis among women over 50

Daily Signals

Stat: Silent mental health crisis among women over 50

Almost two in three women over 50 in the UK struggle with their mental health, yet nearly nine in 10 do not seek help, according to new research co...
Generation X : Women's Health : Mental Health
Childline gamifies digital pressure to prompt reflection among teens

Daily Signals

Childline gamifies digital pressure to prompt reflection among teens

British counselling service Childline has launched a new campaign, Race to a Milli, designed to raise awareness of the pressures of online life for...
Technology : Health : Wellness
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN