Knyttan customisable  knitwear platform, London Knyttan customisable knitwear platform, London
Knyttan customisable  knitwear platform, London Knyttan customisable knitwear platform, London
Knyttan customisable  knitwear platform, London Knyttan customisable knitwear platform, London

Digital knitter

06 : 07 : 2015 Knyttan : Christopher Raeburn : Customisable Fashion

London – Start-up fashion label Knyttan is launching a customisable knitwear collection with Christopher Raeburn.

  • Raeburn’s designs are knitted using smart industrial knitting machines
  • Knyttan’s platform enables customers to customise garments, while retaining the brand’s aesthetic

Customers who want to buy a piece from Raeburn’s collection when it launches in October, will be able to visit the Knyttan website, select a garment, choose the pattern and colour, then use an online tool to make further customisations such as adjusting the pattern’s placement or changing the width of lines.

The garments are then created using industrial knitting machines that have been reprogrammed to work in a way that is akin to 3D printers. ‘The lightbulb moment was realising that an industrial knitting machine could be turned into something approaching a 3D printer for clothes, but the barrier was software,’ says Hal Watts, CEO of Knyttan. 

‘By rewriting this software from the ground up, we can use these industrial machines in ways no-one else does.’

The Big Picture: Digital platforms such as Knyttan are reducing the time between inception and production. Learn more by reading our Print Me microtrend.

Discover More Daily Signals
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN