Knyttan customisable  knitwear platform, London Knyttan customisable knitwear platform, London
Knyttan customisable  knitwear platform, London Knyttan customisable knitwear platform, London
Knyttan customisable  knitwear platform, London Knyttan customisable knitwear platform, London

Digital knitter

06 : 07 : 2015 Knyttan : Christopher Raeburn : Customisable Fashion

London – Start-up fashion label Knyttan is launching a customisable knitwear collection with Christopher Raeburn.

  • Raeburn’s designs are knitted using smart industrial knitting machines
  • Knyttan’s platform enables customers to customise garments, while retaining the brand’s aesthetic

Customers who want to buy a piece from Raeburn’s collection when it launches in October, will be able to visit the Knyttan website, select a garment, choose the pattern and colour, then use an online tool to make further customisations such as adjusting the pattern’s placement or changing the width of lines.

The garments are then created using industrial knitting machines that have been reprogrammed to work in a way that is akin to 3D printers. ‘The lightbulb moment was realising that an industrial knitting machine could be turned into something approaching a 3D printer for clothes, but the barrier was software,’ says Hal Watts, CEO of Knyttan. 

‘By rewriting this software from the ground up, we can use these industrial machines in ways no-one else does.’

The Big Picture: Digital platforms such as Knyttan are reducing the time between inception and production. Learn more by reading our Print Me microtrend.

Discover More Daily Signals
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
How Letterboxd’s Video Store counters subscription fatigue

Daily Signals

How Letterboxd’s Video Store counters subscription fatigue

Letterboxd has unveiled the Letterboxd Video Store, an in-app rental feature launching in early December that pushes the platform beyond film loggi...
Media : Entertainment : Rental Model
Stat: UK retail workers experience uptick in abusive behaviour from the public

Daily Signals

Stat: UK retail workers experience uptick in abusive behaviour from the public

The Retail Trust has unveiled billboards at key London sites as part of its Let’s Respect Retail campaign.
Retail : Workplace : Statistic
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport : Gaming : Technology
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Retail : Consumer Behaviours : New Codes Of Value
Stat: Gen Z women in the UK feel the sharpest gender tensions

Daily Signals

Stat: Gen Z women in the UK feel the sharpest gender tensions

New research from King’s College London and Ipsos suggests that while public discourse often frames gender as a battleground, most citize...
Society : Gender : Statistic
Porsche taps into the kidult economy

Daily Signals

Porsche taps into the kidult economy

Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.
Mobility : Design : Pop Culture & Media
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN