Pink posse: Documentary fights gender stereotypes in skateboarding
Gnarly in Pink

Pink posse: Documentary fights gender stereotypes in skateboarding

Gnarly in Pink is a short documentary about a trio of skateboarding six-year-olds that are defying the stereotype of the male-dominated sport.

Gnarly in Pink - Featuring the Pink Helmet Posse

San Diego, New York – Gnarly in Pink is a short documentary about a trio of skateboarding six-year-olds that are defying the stereotype of the male-dominated sport.

The girl gang, the Pink Helmet Posse, consists of three friends living in Encinitas, near San Diego.

While they might be skateboarding in pink tutus and helmets, the girls represent a new breed of empowered princesses. They are encouraging others to join their tribe through a series of skateboarding tutorials published on their blog and a line of skateboarding clothes available from a dedicated online shop.

Discovered in 2013 by The New York Times, the girls were featured in a short documentary, Gnarly in Pink, which was filmed for the Op-Docs section. The aim was to highlight the issue of girls being under-represented in extreme sports.

‘While women’s visibility in skateboarding has gradually increased in recent years, the Pink Helmet Posse is an unusual sight. Of over 12m skateboarders in the US, fewer than a quarter are estimated to be female,’ write Kristelle Laroche and Ben Mullinkosson, directors of the documentary. ‘We hope this Op-Doc encourages more girls and young women to defy these odds.’

The Pink Helmet Posse represents a generation of girls brought up with strong female characters. To learn more about the shift, read our Tiny Tot Feminism microtrend.

Discover More Daily Signals
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN