Utility wear: Designers give fashion a new function

Utility wear: Designers give fashion a new function

Utility wear: Designers give fashion a new function

#1591 / 0

Berlin – A new clothing line by ffiXXed is creating a new meaning for utilitarian clothing. The design and art collective’s summer line, called Unseen Utopias, has incorporated a specific function into each of its items.

Garments include the ‘shopperbag shirt’, which cleverly allows shoppers to carry groceries in a bag that is integrated into the design of the shirt, and a ‘bookhanger’ that lets people carry their favourite novels as accessories.

The new clothing collection also aims to explore the relationship between the natural environment and the wearer. For example, the Desert Sunhat and Mosquito Net Hat Extension draw on practical outdoor wear and are designed to mediate the experience of nature.

As explored in our Retail Report, these garments will be valued by consumers during the Turbulent Teens, who are buying in order to express their ethical, environmental and community ideals.

Desrt hat, by ffiXXed, Berlin Desrt hat, by ffiXXed, Berlin
Collection by ffiXXed, Berlin Collection by ffiXXed, Berlin
Shopper bag and collection by ffiXXed, Berlin Shopper bag and collection by ffiXXed, Berlin
Shopper bag and collection by ffiXXed, Berlin Shopper bag and collection by ffiXXed, Berlin
Shopper bag and collection by ffiXXed, Berlin Shopper bag and collection by ffiXXed, Berlin
Collection by ffiXXed, Berlin Collection by ffiXXed, Berlin
Collection by ffiXXed, Berlin Collection by ffiXXed, Berlin
Rug with sleeves by ffiXXed, Berlin Rug with sleeves by ffiXXed, Berlin
Book hangers by ffiXXed, Berlin Book hangers by ffiXXed, Berlin
Discover More News
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
Wimbledon elevates fan engagement with AI-powered digital experiences

News

Wimbledon elevates fan engagement with AI-powered digital experiences

The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match under...
Wimbledon : Sports : Entertainment
Stat: Gen Alpha lead the charge in back-to-school shopping

News

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail : Gen Alpha : Statistic
The Fashion Innovation Agency debuts 3D garment volumetric capture service

News

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion : Technology : Virtual Fashion
Elemis brings beauty trackside with new Aston Martin F1 collection

News

Elemis brings beauty trackside with new Aston Martin F1 collection

Premium beauty brand Elemis is stepping further into the world of Formula 1 with the launch of four exclusive skincare collections in partnership w...
Aston Martin : Elemis : Formula 1
Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

News

Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

Over half of cinema executives in the US believe the traditional cinema model will no longer be viable within the next 20 years, according to a new...
Movies : Entertainment : Stat
 New clubhouse for women’s sports retail opens in London

News

New clubhouse for women’s sports retail opens in London

A new retail concept is putting women’s sport centre stage this summer.
Sports : Retail : Fashion
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Sustainability
Stat: Nearly half of women feel misunderstood by brands

News

Stat: Nearly half of women feel misunderstood by brands

Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say bra...
Branding & Advertising : Brands : Retail
Modem’s Dream Recorder turns sleep into spatial storytelling

News

Modem’s Dream Recorder turns sleep into spatial storytelling

Dutch design studio Modem has unveiled Dream Recorder, an AI-powered device that transforms spoken memories of dreams into cinematic video se...
Technology : Modem : Dreams
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN