Magic touch: A retail interior to reflect on

12 : 03 : 2014 Dion Lee : Akin Creative : Sydney

Sydney – For his first stand-alone store, Australian designer Dion Lee turned to interior design agency Akin Creative to translate his minimalist aesthetic into a retail space.

Dion Lee by Akin Creative Dion Lee by Akin Creative
Dion Lee by Akin Creative Dion Lee by Akin Creative
Dion Lee by Akin Creative Dion Lee by Akin Creative
Dion Lee by Akin Creative Dion Lee by Akin Creative

Lee is on every fashionista’s lips at the moment as the hottest young thing to come out of Australia. His clean, structured and experimental designs – featuring innovative cuts and uses of fabric – are echoed in the store, with its mirrored metals and precise lines. Akin Creative constructed the space to appear almost a mirror image of itself, creating the illusion of perfect symmetry from one side to the next.

The space was inspired by the idea of an unfinished construction site within the Strand Arcade, the heritage building in which it is located. ‘Inverting positive and negative space to create a displaced area within the existing framework was [a] focus, as well as the juxtaposition of a modern environment within a heritage setting,’ says Chloe McCarthy, interior designer at Akin Creative.

For more on how designers are capturing the attention of consumers with trompe l’œil tricks, see our Haptic Illusion design direction.

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