Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Wild Things

As iPhones, apps and augmented reality take over the world, a growing band of people are disconnecting from the comforts of consumerist society. We...

Micro Trends

Smart Living

Mobile applications are about to get intelligent. A new wave of apps for mobile devices is learning our behaviour and assisting us through busy dai...

Smart Devices : Intuitive : Convenience

Micro Trends

Sweden's sourdough men

Tired of ready meals and prepackaged food, a group of Swedish men has turned to the art of baking sourdough bread. This ancient baking technique al...

Sourdough : Bread : Baking

Micro Trends

Cradle-to-cradle production

Being sustainable is not enough. Brands which are serious about the environment are embracing cradle-to-cradle (C2C) production – a concept which t...

Sustainability : Eco-concious : Carbon-Footprint

Micro Trends

Value-mentoring

As value has become more important for consumers hit hard by the recession, a few smart retailers are helping customers get the most for their money.

Value-nomics : Savvy : Price-Comparison

Micro Trends

Blogtailing

Blogs : Websites : Editorial

Micro Trends

Magtailing

Looking for new income streams, publishers are becoming e-tailers and e-tailers are launching magazines.

Magazines : Brandzines : Content

Micro Trends

Private label rising

Own-label : Own-brand : White-Label

Micro Trends

The return of salon culture

The art of conversation is experiencing a global renaissance. In response to an overly digital world, emerging communities, private clubs and innov...

Conversation : Salon : Debate

Micro Trends

A new guise for beer connoisseurs

Who said beer culture only meant big bellies, smelly pubs and drunken men? We’re seeing a new, sophisticated scene emerging around beer. This...

Craft Beer : Recipes : Connoisseurs

Micro Trends

Kidult spaces

Children : Education : Play

Micro Trends

The new network television

Tv : Entertainment : Online

Micro Trends

Luxury Social Networking

E-commerce : Online : Social-media

Micro Trends

Brandzines

Branded : Magazines : Content

Micro Trends

Upmarket Vending

A host of high-end vending devices is opening up storefronts into luxurious yet automated experiences, allowing brands to sell at any time, without...

Vending Machines : Automated : Pop-up

Micro Trends

Experiential spaces

Stores : Workshops : Community

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