Most wanted: Boutique gets Rough Luxe touch

Moscow – A new fashion emporium is bringing luxury labels to the Russian capital with a touch of rough. Magazin Kuznetsky Most 20, designed by architect Alexander Brodsky, offers labels such as Acne, Bless and Rick Owens in a highly tactile interior far removed from the gloss and ostentation with which the country’s luxury market has previously been associated.

As we demonstrate in our report on Alphalux, rougher, more experiential interiors offer the modern luxury consumer – one distanced from ostentation and showy displays of wealth – a newer, more challenging environment.