Room at the inn: Swedish hotel offers free rooms for creative visitors

Creative professionals, increasingly valued by businesses as economies continue to shift towards more conceptual horizons, are now being offered free shelter while travelling. Swedish clothing brand Elvine has founded Creators Inn in Gothenburg to offer free accommodation to visiting creators – interested guests just have to prove they are creative enough to deserve it.

Potential guests register on the hotel’s website, explaining in one sentence why they should be granted free accommodation at the inn. The initiative comes courtesy of sponsorship through partnerships with local event organisers, and helps creatives to travel more freely while also boosting the appeal of the city. This Freesumerism model encourages the mobility of those unable to afford the costs of travel, and helps to keep creatives flexible in business.