Stat: Gen Z to surpass Boomers in full-time workforce by early 2024
Stat Thumbnail

Stat: Gen Z to surpass Boomers in full-time workforce by early 2024

A November 2023 report by Glassdoor on 2024 Workplace Trends suggests Gen Z workers are poised to overtake Baby Boomers in the full-time workforce by early 2024.

Photography by Cottonbro Photography by Cottonbro

US – A November 2023 report by Glassdoor on 2024 Workplace Trends suggests Gen Z workers are poised to overtake Baby Boomers in the full-time workforce by early 2024. Despite ongoing labour market fluctuations, this transition marks a pivotal moment in workforce demographics, signalling the rise of the younger generation.

For decades, Boomers held sway as the largest generation in the full-time workforce, a position they maintained from the late 1970s until the latter part of 2011. Subsequently, Gen X briefly claimed dominance from 2012 to 2018 before being overtaken by Millennials. Millennials still outnumber Gen Z, however, with projections suggesting their continued dominance well into the 2040s.

Nevertheless, Gen Z’s ascent signifies a cultural transformation that US companies cannot afford to overlook. Known for their emphasis on community connections, a desire for a voice in the workplace, a demand for transparent leadership, and a focus on diversity and inclusion, Gen Z’s rapid integration into the workforce promises a significant impact on corporate culture and operations.

‘Companies inevitably tailor their culture and their benefits to the types of workers that they are trying to attract and trying to retain,’ Glassdoor’s chief economist Aaron Terrazas told Business Insider. ‘We know that the types of workplace culture and benefits that Gen Z value are different than Baby Boomers.’

As explored in our Work States Futures macrotrend, businesses must adapt to the evolving values and expectations of this emerging workforce generation to remain sustainable and relevant employers.

Strategic opportunity

Employers should consider how to retain Gen Z employees who will require a corporate culture that embraces community, open communication, transparent leadership, and a focus on diversity and inclusion

Discover More Signals & Stats
Chanel’s le19M brings Parisian craftsmanship to Tokyo

Signals & Stats

Chanel’s le19M brings Parisian craftsmanship to Tokyo

Chanel’s le19M has landed in Tokyo with La Galerie du 19M Tokyo, an exhibition that unites Parisian artisans and Japanese craftspeople in a celebra...
Luxury : Fashion : Design
Healf 2025 explores the future of wellness, longevity and human potential

Signals & Stats

Healf 2025 explores the future of wellness, longevity and human potential

Held at London’s 180 Studios from 3–5 October, Healf 2025 brought together the leading voices in health and science to explore the future of w...
Global Events : Health And Fitness : Men's Health
Stat: Cognitive difficulties rising sharply among young American adults

Signals & Stats

Stat: Cognitive difficulties rising sharply among young American adults

A new study published in Neurology reveals a significant increase in self-reported cognitive difficulties among US adults, particularly those under...
Health : Wellness : US Market
Future Château launches mid-strength wines at Selfridges

Signals & Stats

Future Château launches mid-strength wines at Selfridges

Future Château, the new wine brand from author Tom Benn, is launching at Selfridges in October 2025 with a debut range of premium 5% ABV wines desi...
Drinks : Retail : Food
OpenArea reframes nature as cultural canvas with new London festival

Signals & Stats

OpenArea reframes nature as cultural canvas with new London festival

OpenArea, the brainchild of cultural strategist Ollie Olanipekun, transformed Camley Street Nature Reserve in King’s Cross into a vibrant hub of ar...
Nature : Food : Design
Stat: Americans push back against tipflation

Signals & Stats

Stat: Americans push back against tipflation

Tipping fatigue is intensifying across the US, with 65% of consumers saying they are tired of tipping – up from 53% in 2023, according to Popmenu’s...
Retail : US Market : Hospitality
Lancôme opens luxury retreat space and cafe in Doha airport

Signals & Stats

Lancôme opens luxury retreat space and cafe in Doha airport

Lancôme has unveiled Café de la Rose inside Doha’s Hamad International Airport, its first travel retail café and only the second globally.
Retail : Beauty : Travel
Foresight Friday: Rose Coffey, senior foresight analyst

Signals & Stats

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Beauty
Stat: Americans turn to travel to connect with loved ones

Signals & Stats

Stat: Americans turn to travel to connect with loved ones

A new survey from Hyatt’s Inclusive Collection reveals Americans are craving more meaningful time with loved ones, and travel is emerging as a key ...
Travel : Statistic : Optimised Odysseys
Toyota opens Woven City as a living lab for future lifestyles

Signals & Stats

Toyota opens Woven City as a living lab for future lifestyles

Toyota has opened its experimental Woven City at the base of Mount Fuji, creating a testbed where residents live alongside prototypes of emerging t...
Technology : Design : Toyota
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN