Swap shop: Stores plan exchange visits

Paris – London communications agency KesselsKramer (KK Outlet) is swapping space with Parisian lifestyle store Colette. The shop swap will take place this summer.

KK Outlet’s founding partner Erik Kessels has created unique artwork for Colette especially for the collaboration. Colette will collect hand-picked art pieces by graffiti artist Monsieur André, illustrator Craig Redman and painter Irina Dakeva for the London shop. In return, KK outlet will bring hard-to-find book titles, the latest music releases, customised surfboards and a fold-up bike to Paris.

A collection of collaborative products will also be available including ‘divided loyalty’ scarves that allow customers to support KK Outlet and Colette.

For more on how retailers can swap shops to reach consumers, read our ‘i-am’ Beyond Innovate.