Room with a view: 3D decoration solutions pop-up for homes website

London – Home decoration website MyDeco is meeting its customers face to face with a pop-up retail venture in partnership with its design industry panel.

‘Drop-in home design clinics’ are on offer for MyDeco’s online customers through the UK website’s foray into the pop-up retail world this week.

Interior designers including Abigail Ahern and Lisa Whatmough (on the MyDeco associates panel) are on hand for one-to-one appointments to dispense advice on décor at the Notting Hill pop-up shop. The venture is a first for the website, which is also showcasing the company’s second-generation 3D room planner technology complete with uploaded floor plan facility and the 75,000 homewares products available on the site.

Websites are increasingly turning to pop-up and real-time retail locations to attract new customers. Read more about how brands can make the most of localised and time-sensitive retail opportunities in the LS:N Macro Report: Beyond Retail