More than words: Augmented reality magazine comes to life

19.10.2009 Italy : Treviso : Colors Magazine

Treviso, Italy – A magazine is giving readers a chance to experience augmented reality, with printed codes in the publication triggering 3D animated content when placed in front of a webcam. The codes, in issue 76 of Colors magazine, reveal 3D interviews and behind-the-scenes footage when activated on screen.

On newsstands today in English, Italian, French and Spanish, the teenager-themed issue is the latest example of a print publication fighting the decline in magazine sales by enabling consumers to experiment with cutting-edge technology. (We previously featured French magazine Amusement, the world’s first internet connected magazine.)

Cover and Backcover, Colors 76 / Teenagers by Kenzaburo Fukuhara, Tokyo Cover and Backcover, Colors 76 / Teenagers by Kenzaburo Fukuhara, Tokyo
Cover Colors 76 / Teenagers by Chris Saunders Cover Colors 76 / Teenagers by Chris Saunders
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